Click 
to remove filters
Lawnmower company Flymo has handed an integrated PR and ad campaign to Newcastle's Robson Brown ... . Robson Brown's team reports to Flymo marketing manager Andrew Mackay, who said the appointment would allow his company to benefit from an integrated campaign to highlight the brand's 'core values of ease ...
their drinks The signs are that consumer brand managers are beginning to take integration seriously ... reports Who would dream of painting an airliner blue to promote a soft drink? Have the audacity ... the marketing mix. Consumer brand managers are beginning to take integration seriously says James ...
s is keen on integration of above and below-the-line activities and during a brainstorming session with ad ... and marketing publications. Verdict Mark Johnson, a reporter with BBC Radio 5 Live, attended ...
that College Hill has borrowed from the ad agency ethos to develop an integrated approach to design and copy. We have had in-house design for the last ten years and it is now an integral part ... make a proper integrated presentation, says Lane. Sometimes the PR executives find it useful ...
Digital Equipment Company, the US-owned computer giant, has appointed Simon Jacobson as its first...represents a significant upgrade in the role of PR. He will report directly to Digital s country general ... Digital Equipment Company, the US-owned computer giant, has appointed Simon Jacobson as its ... , will be responsible for all aspects of Digital s external and internal communications in the UK and Ireland ...
Hi-tech specialist the Banner Corporation is launching an integrated marketing package aimed...Hi-tech specialist the Banner Corporation is launching an integrated marketing package aimed at internet and dot.com businesses. The agency is offering a service which incorporates PR, research ... an integrated marketing package for some time, but this is specifically geared at the internet world. We re ...
per cent, the first half of 2001 has brought a drop in growth of 'negative single digits ... in media relations. PPR chief Richard Lazar is doing likewise. He says PPR will show 'double digit ... says much of PPR's growth is coming from its integrated offer - the agency having recently acquired a ...
NEW YORK: Digital technology and advertising integration company Everad is searching for a PR...NEW YORK: Digital technology and advertising integration company Everad is searching for a PR agency and is thought to be prepared to spend up to pounds 25,000 per month on PR. Everad, founder of the PlayJ music platform, designs and develops systems to integrate advertising into music ...
Kaizo s agency credentials were a mixed bag. High investment in staff training and attractive staff benefits led to a strong mark in the staff category for the agency. Full multi-media capability and, unusually, a marketing programme that includes advertising in trade and national press meant an excellent...
in a bid to capture more of the integrated communications market....integrated campaign, handling the PR element for ad client Barcardi Breezer. She reports to McCann ... clients are looking for integrated campaigns rather than pure advertising or PR. 'So, alongside ...
Haymarket Business Media © 1957 – 2012 | Terms & Conditions | Contact us
