24 Mar 2010
| by Arun Sudhaman
Sudhaman finds out in the PRWeek/Diffusion Digital Integration Report....and digital departments, reveal exactly how organisations are grappling with the challenge of integrating social media into their existing operations. The Digital Integration Report should be required reading for anyone involved in comms. There has been much conjecture about what clients want from digital ...
04 Dec 2009
| by Stuart Wilson, MS&L UK
Integrated campaigns supported by cross-divisional teams are the future of public relations...., the dramatic increase in the power of digital media is helping PR agencies lead in the delivery of integrated ...
For years we have heard about the benefits of integrated marketing, a process where any agency ...
for a smaller budget. Historically, attempts to deliver integrated marketing campaigns fell flat ...
04 Nov 2009
| by Mat Morrison
PR is well placed to integrate all the components for successful campaigns in a digital world....Today's PR business finds itself on a digital battleground. At first glance, it would appear we ...
are getting better at attracting new digital talent and selling ourselves to clients. But it is just ...
buying houses to digital agencies - is retooling and restaffing to do more PR-like work, with a special ...
04 Nov 2009
| by Meredith Bradshaw
We must do more to define what digital means for PR - and embrace its challenges head on....they turn to for digital communications? In its 2008 annual report, Omnicom (F-H's holding company ...
differently. Indeed, our work extends into a wide range of communications strategies. Likewise, in the digital ...
of the digital practice at Fleishman-Hillard London, I can state categorically that these myths simply do ...
04 Nov 2009
| by Mark Pack
One of the latest big shifts in digital is to embrace customers with strong views, for or against...., but unless seen as different parts of an integrated whole, the whole will be less than the sum of the parts. That is the big challenge in making the most of digital. Getting technology right should not be taken for granted ...
have marketing directors been waiting to hear those words? - Mark Pack is associate director, digital ...
04 Nov 2009
| by David Phillips
Digital is much like Alice's Wonderland. Beyond the rabbit hole lies a world of magical...Digital PR still represents a dark and daunting prospect for many. They know it is a journey ...
who just want to close their eyes and hope digital goes away. It won't - clocks do not turn backwards ...
interesting capabilities, such as its web to IM service called GOD (General Overview of Digital), which ...
05 Nov 2009
Percentage of PR budget spent on digital? 35 per cent. Most innovative recent activity? For the launch of our Genio Touch, we tied in with girl band The Saturdays. We used their existing fan base ...
companies have fallen into through lack of resources. Making digital channels a priority is key ...
or preventing staff from using digital platforms altogether.
But Staniforth MD Rob Brown says these organisations are taking the wrong approach.
Brown, like many other digital and social media professionals ...
head of digital Simon Sanders.
Having clear guidelines in place to promote good practice ...
05 Nov 2009
Percentage of PR budget spent on digital? 20-25 per cent of total marketing budget. Most innovative recent activity? The WebcredibleUK YouTube channel is in its infancy, but we set it up as a result of people regularly asking to view our presentations they hadn't managed to catch at various ...
05 Nov 2009
Percentage of PR budget spent on digital? 10-15 per cent. Most innovative recent activity? We are active on YouTube, having recruited prolific YouTubers and lovers of Confused.com for our advertising campaign. But Twitter is proving a great channel for providing an informal, 'human' voice ...
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