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Hotels.com brings in Diffusion to promote mobile services

27 Mar 2012 | by Sara Luker

Travel search site Hotels.com has hired Diffusion to highlight its mobile services to UK consumers....Diffusion aims to raise consumer awareness of the site s mobile offering by driving visibility ... with speed, security and convenience whenever and wherever suits them best. Diffusion plans to help ... with the generation of consumer news stories. Diffusion will also promote exclusive app hotel deals and Hotels ...

TripAdvisor under the spotlight after Advertising Standards Authority ruling

09 Feb 2012 | by John Owens and Elizabeth Pears

The Advertising Standards Authority ruled that TripAdvisor's UK site must remove the claim on 1 February, following questions about how it verified its ratings. Diffusion's MD Daljit Bhurji believes ... leaving false or unfair reviews, then they should shut up shop. Daljit Bhurji, MD, Diffusion ...

 

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