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Food & Drink: Take your hat off to Benito's tweet deal

it was to win burrito meals. These tweets effectively 'steered', in real time, a food delivery car (Day ...

Futura Foods calls in Brazil PR to promote Greek cheeses

Futura Foods has called in PR support to launch its new Greek cheese range, Yamas....supermarkets. Futura Foods aims to widen the appeal of Greek cheeses with the Yamas range, which will be stocked by Tesco, Morrisons and Ocado. According to Futura Foods research, halloumi and feta ...

Healthcare: On the agenda - Stores promote junk food at tills

report called Checkouts Checked Out by the Children's Food Campaign. About the report The report ... and shaming Asda, Morrisons and Iceland, which display junk food on four out of five checkouts. Recommendations It was recommended supermarkets should remove junk food from tills, that the Advertising ...

Kraft Foods appoints Jo Bradley as acting head of comms

Kraft Foods has called on a former Fishburn Hedges director to fill the role of UK head of comms

Food & drink: Jack Daniel's creates dramatic buzz

Stir PR was asked to drive sales of Jack Daniel's Single Barrel whiskey, pushing the message that each barrel has its own distinct taste. It also needed to create enough buzz to persuade Waitrose to stock the product in the run-up to Christmas.

Government warned on reliance on food industry in obesity fight

The Government must not rely on food industry partnerships to fight obesity, say comms...links to the fast-food industry. Birtwistle recognised the need for industry partnerships but added ... were needed and that the Government must not rely on its food industry links. If the Government is reliant on the food industry, then it won t succeed. Just repeating a set of key messages and top tips ...

Food & Drink/Tourism: Fika delivers a square deal for Sweden

W Communications was appointed by Visit Sweden to create a highly targeted campaign that would promote Sweden as a new culinary nation of Europe, with a focus on the province of Skane as a destination.

Food Freshness Technology chooses College Hill for corporate brief

to start a revolution in keeping food fresh....Food Freshness Technology brought the agency on board for the retained brief following a four ... want to keep fruit fresh for longer. Also, at a time when the ability to produce and grow food ... , and we felt that College Hill s food specialists were ideally experienced to do this job for us ...

Food and Drink: Nudo's olive oil is adopted by consumers

Nudo Italia hired ING Media to increase online sales of its olive oil range.

Food and Drink: Coffee creates a stir to deliver message

in Paris. An equivalent in the UK would be a perfect venue for an event for food bloggers, highly ...

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