24 May 2012
| by John Owens
it was to win burrito meals. These tweets effectively 'steered', in real time, a food delivery car (Day ...
Futura Foods has called in PR support to launch its new Greek cheese range, Yamas....supermarkets. Futura Foods aims to widen the appeal of Greek cheeses with the Yamas range, which will be stocked by Tesco, Morrisons and Ocado. According to Futura Foods research, halloumi and feta ...
04 May 2012
report called
Checkouts Checked Out by the Children's Food Campaign. About the report The report ...
and shaming Asda, Morrisons and
Iceland, which display junk food on four out of five checkouts. Recommendations It was recommended supermarkets should remove junk food from tills, that
the Advertising ...
26 Apr 2012
| by John Owens
Kraft Foods has called on a former Fishburn Hedges director to fill the role of UK head of comms
26 Apr 2012
| by John Owens
Stir PR was asked to drive sales of Jack Daniel's Single Barrel whiskey, pushing the message that each barrel has its own distinct taste. It also needed to create enough buzz to persuade Waitrose to stock the product in the run-up to Christmas.
The Government must not rely on food industry partnerships to fight obesity, say comms...links to the fast-food industry. Birtwistle recognised the need for industry partnerships but added ...
were needed and that the Government must not rely on its food industry links. If the Government is reliant on the food industry, then it won t succeed. Just repeating a set of key messages and top tips ...
19 Apr 2012
W Communications was appointed by Visit Sweden to create a highly targeted campaign that would promote Sweden as a new culinary nation of Europe, with a focus on the province of Skane as a destination.
02 Apr 2012
| by John Owens
to start a revolution in keeping food fresh....Food Freshness Technology brought the agency on board for the retained brief following a four ...
want to keep fruit fresh for longer.
Also, at a time when the ability to produce and grow food ...
, and we felt that College Hill s food specialists were ideally experienced to do this job for us ...
29 Mar 2012
| by John Owens
Nudo Italia hired ING Media to increase online sales of its olive oil range.
22 Mar 2012
| by John Owens
in Paris. An equivalent in the UK would be a perfect venue for an event for food bloggers, highly ...