23 May 2012
Describe yourself in three words.
Intelligent, bold and charismatic
How would you define marketing?
Working out what the consumer wants, then giving it to them.
What would you be if you weren't a brand manager?
Pilot.
What advice would you give someone starting their marketing ...
23 May 2012
| by Sarah Shearman
at Pernod Ricard UK, said the Malibutique pop-up last year was a "huge success", attracting 12,000 target-consumers ...
to "continue engaging loyal fans of the brand," while also "exciting new target consumers" with content ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
involved has not yet been named.
The campaign will drive consumers to the Vimto Facebook page, where ...
23 May 2012
| by Kim Benjamin
. New for this year, the Consumer Award for design will be judged by a diverse, impartial consumer panel ...
: "Design has an increasingly vital and integral role to play in helping marketers meet consumers ...
23 May 2012
| by John Reynolds
on BSkyB, was anti-competitive and meant higher prices for consumers.
If the regulator had rubber ...
services on pay TV has changed materially and, as result of these changes, consumers now have much greater ...
23 May 2012
| by Matthew Chapman
The ad watchdog has ruled that a TV ad misled consumers about which stores were participating...there was no value for consumers in shopping at other retailers.
Asda also unsuccessfully complained that the creative did not make clear how consumers could verify the data on which Brand Match claims were made ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
s brand work asked consumers to come up with new J2O flavours and featured the strapline: Mix up a ...
23 May 2012
| by Daniel Farey-Jones
retailer of Apple products, they tell us nothing," he said. "We will not know very much until consumers ...
23 May 2012
| by Arif Durrani and Ben Hall
research confirmed radio is still the nation s second most-consumed medium after TV, accounting for more ...
Tabor presented me with a vision of Global as a mainstream music and entertainment business ...
23 May 2012
| by Jamie Robertson
campaigns, executed through-the-line.
We also know that those brands which consumers perceive ...