10 May 2012
| by John Owens
Supermarket chain Morrisons has brought in two consumer agencies as part of a major rebrand of its...more than 10,000 of its goods.
Eileen McGuinness, head of consumer media at Morrisons, said: 'We ...
by Anna Speight, who heads the agency's consumer and brand practice. 3 Monkeys had previously worked on Morrisons' MSavers range.
The consumer-facing brief is likely to last until at least the end of the year ...
09 May 2012
| by John Owens
Pizza Hut has chosen Lexis to handle its retained consumer work as it looks to fight off...Lexis won the brief after a five-way shoot-out (revealed in PRWeek, 13 January).
The win comes after the consumer agency s acquisition of social and media marketing agency Paratus Communications last ...
of the UK knows about these exciting changes.
Lexis will be responsible for running a proactive consumer ...
09 May 2012
| by John Owens
handle. Consumer marcoms clients these days are more about the rise of digital, word of mouth and direct to consumer, so we swim in different channels.
In numbers
7.5bn The amount the PR industry ...
04 May 2012
| by John Owens
. Meanwhile, Helen Yiend, account director at M C Saatchi Sport and Entertainment, praised the London ...
04 May 2012
has allowed the b2b and consumer-focused agency to 'complete the loop' by offering public affairs ...
04 May 2012
and
regional media outreach and social media to engage consumers. Levick Strategic Communications has named ...
03 May 2012
work for charity Parkinson's UK.
Lowe says 80 per cent of the business is consumer focused, while ...
03 May 2012
and improved.' He points to strong performance in consumer, financial, corporate and the Middle East. The group won top consumer names such as BlackBerry maker Research In Motion, Weetabix, Subway and TalkTalk ...
. It will continue building into consumer following the launch of Bell Pottinger Consumer earlier this year ...
03 May 2012
| by John Owens
Murray joins amid rapid expansion for the brand, which launched in 2010 and plans to have 200 branches nationwide by 2020. Responsible for driving campaigns that increase awareness of Metro Bank s customer-centric brand, through business and consumer-specific activities, she will also establish ...
, healthcare and consumer sectors performed well, as did independent agencies. And with huge growth from ...
economic model for media and marketing is broken. The consumer is no longer willing to consistently pay ...