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Sport: Yacht race sails into the mainstream

interest among mainstream lifestyle/consumer targets. The same strategy was also executed in Poland, US ...

Entertainment: Film fans sent on troll-hunting mission

Premier PR helped promote this low-budget foreign language film about giant trolls, which was a hit in its native Norway.

Consumer: Young Driver Insurance

The Co-operative Insurance wanted to launch a product that offered a solution to the rising cost of car insurance for young drivers, using in-car smartbox technology that measured their driving ability and offering discounts accordingly.

Technology: Launch of Kirstie and Phil's House Hunter iPhone app

', and the video guide was featured on 19 consumer websites. ...

 

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