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Direct mail sector confronts its critics - CrisisManagement

In 2004 junk mail was crowned as the nation's biggest consumer gripe by the BBC's current affairs ... the trade body's in-house PR team tendered for an agency to develop a consumer PR campaign to restore ... not solely exist to support the interests of its members but also campaigns to protect consumers' rights ...

Evaluation: How PR could learn to improve its aim

consumed by our audience, using TGI, and cross-referenced this with Mosaic's demographic profiles ... to apply the same levels of analysis and consumer knowledge to PR campaigns as go into DM entirely depends ...

CAMPAIGNS: Service Launch - Eulogy drive for register of deceased

media using a mix of business and consumer angles. REaD research had revealed that up to 8 ...

EDITORIAL: Time for consumer relations review

Kinetic Public Relations' claim to be the first direct-to-consumer pharmaceutical consultancy...Kinetic Public Relations' claim to be the first direct-to-consumer pharmaceutical consultancy ... background working with consumer brands. Karen Moyse now intends to create a consumer-facing ethic among her ... with consumers by the ABPI rulings. It may be another five years before the ABPI rulings are overturned ...

Moyse agency Kinetic PR set to specialise in DTC

as the UK's first dedicated direct-to-consumer (DTC) pharmaceutical consultancy. The agency will advise pharmaceutical companies on targeting consumers directly, as opposed to medical professionals. Guidelines do not allow drug companies to promote individual drugs to consumers after the launch period. However, drug ...

CAMPAIGNS: Public Sector PR - Flood Action Week brings press deluge

the mass-market media second time around. The icas brief was to target consumer magazines for autumn ... -25 September). Independent media evaluation is being conducted together with consumer research among ... featured regularly. Coverage continues in consumer media and 'run-ons' of the Times report will be used ...

Persil account win for Cairns and Associates

October. Shandwick continues on a corporate PR brief for Lever Brothers. The work covers consumer ...

Metrica database to aid PR campaigning

is the result of surveying more than 1,000 consumers representative of the UK population. It covers areas ... 2,000 consumers to draw on. For fast-moving trends such as on-line media use, however, only ...

Sky picks new publicity head

Broadcasting and Entertainment, as publicity director....Sky Networks has appointed John Brissenden, former controller of press and publicity at United Broadcasting and Entertainment, as publicity director. Brissenden replaces Raymond Jaffe, who ... will report to the consumer marketing director Scott Menner and oversee deputy publicity director Fiona ...

FOCUS: MARKETING COMMUNICATIONS - When the time is right to integrate - As companies demand more sophistication and value for money from their marketing strategies, PR consultancies have discovered the benefits of diversification

. Critics have questioned the wisdom of stretching consumer credibility so far from its music industry ... products sit happily together in the consumer s mind. But recent Virgin ventures are starting to draw ...

 

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