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Opinion: Awareness of ethics means CR needs PR

02 Dec 2005 | by Kate Nicholas, kate.nicholas@haynet.com

They may not recognise the buzz phrase CR, but judging by a couple of recent surveys, consumers...'s annual ethical consumerism report charted a rise in the number of consumers considering the environmental impact of their purchases from 55 per cent to 66 per cent. For years now marketers have sold consumers ... increasing consumer concern about the ethics of brand owners is almost inevitable. What has taken some ...

Editorial: Brand value league proves PR's worth

05 Aug 2005 | by Daniel Rogers, Editor, danny.rogers@haynet.com

, these projections - and another assessment called 'brand strength' - are often based on consumer perception ...

Salary Survey: Industry on the rise

28 Jan 2005 | by Stephanie Siegle

risen slightly in the consumer and financial sectors too. There is demand for the best people ... for them. The healthcare sector is also booming, financial is a big growth area, while consumer is fairly ...

 

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