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Opinion: From Our Readers - PR agencies must learn from ad shops

be communicated. Until consumer PR delivers the same level of stewardship, we will be destined to work on a ...

Media: Men's magazines: How to get this man's attention

could be read by hundreds of thousands of young, style-conscious potential consumers. But to reach them ... undercover investigations; they are looking for entertaining stories,' adds Christine Morgan, director of consumer at Good Relations. But keep an open mind - not every men's mag writer or editor will be a thirty ...

The Week in Technology

consumer and digital PR campaign. CoverGlobe Solutions, the company behind Puzzuka, hopes to attract ...

Do not misjudge the power of The People

have turned our back on needless grubbiness,' he says. 'We aim to entertain, amuse, shock and inform ...

Hit or Miss - Michael Jackson returns to perform in UK after 12-year touring absence

Who could have missed the news that Michael Jackson is coming to the UK? The 'King of Pop' last week told hordes of screaming fans that he would return to the stage to perform ten shows at the O2 in July 2009. Entertainment specialists The Outside Organisation handled the press conference on behalf ...

Media: Hit or Miss

, Sky News and BBC news online. HOW I SEE IT Jo Grierson, Director, consumer and healthcare, Biss ...

Media: How The Indy has evolved to survive

strengths? We have very independent and fine opinion writers and are good at consumer and health stories ...

Glam win for Brands2Life

The agency will seek to build up the profile of Glam Media, the company behind lifestyle and entertainment websites Glam.com and Brash.com. Global analyst ComScore says Glam Media is the 16th biggest web property in the UK, ahead of the Daily Mail, Sky and Tesco websites. It was launched in the UK in June 2008 ...

Shake-up at Virgin Media

The company has been in talks with several agencies but has not drawn up a shortlist. The move could see it sever its year-long relationship with Leeds-based Ptarmigan. The in-house Virgin Mobile and Virgin Media teams will now operate as one team under head of corporate and consumer PR Michelle Gordon ...

The Week

- Lastminute.com has appointed Shine Communications as its retained consumer PR agency....manufacturer, has appointed Lucre to handle its consumer PR activity across its entire range of home and garden ... brands. - John West , the canned fish brand, has chosen Clarion Communications to handle its consumer ...

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