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Consumers in their twenties used to be a key focus for brands, but now marketers are casting...Go back 15 years and it would have been rare to find a consumer brief that did not target ... unprecedented choice and consumer intelligence. Rather than buying into a brand in their twenties and remaining ... Juliet Cameron, head of consumer at Octopus Communications. Are age groups irrelevant ...
2. M&C Saatchi Sport & Entertainment marked Orange Wednesday's fifth anniversary this week by creating the world's biggest bucket of popcorn (20ft tall) filled with £10,000 of prizes and more than a tonne of popcorn, which was then dropped on top of 100 lucky prize winners. 3. It's not quite Abbey ...
-nav firm, has taken its UK consumer PR account from Hill & Knowlton and given it to Starfish Communications ... brought in Cake as its consumer PR agency, while Kopparberg cider has handed a brief to Balance PR ...
be communicated. Until consumer PR delivers the same level of stewardship, we will be destined to work on a ...
the 2008 PRWeek highly commended award for public sector consumer campaign for the work it did, which ...
- What is it good for? It is easy to understand why Zero Sette is a contender for an Archant London Food and Drink award this year. Situated a stone's throw from the ExCel centre, it serves quality, rustic and authentic Italian food at affordable prices. Perfect for entertaining clients, particularly ...
to corporate websites, or a social media element, for example allowing consumers to review products on retail ...
designer wallpaper range. With wallpaper firm Bloompapers also taking on consumer agency Golden Goose PR
The experience of ever more graphic health warnings on cigarette packs suggests its impact will be limited. After all, if you're a regular Big Mac muncher, you're probably not the most health-conscious consumer. However, I am encouraged by the move, not because it will change people's eating habits overnight ...
won an account to launch The Ghost Bus Tours to the consumer and tourism press in the capital...The Ghost Bus Tours is apparently London's first bus-based ghost tour of London using a black Routemaster containing spooky characters who act as guides. 2. M&C Saatchi Sport & Entertainment was blown away while on the set of a new viral ad featuring Thierry Henry being made for its client Reebok ...
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