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The Week

regional PR and marketing teams. - DHL Express has held a pitch for consumer and corporate PR support ... put out a brief for consumer PR support. - Arla Foods is understood to be holding a four-way pitch for the consumer PR account for its Anchor butter range. ...

Cadbury picks Red Consultancy for gorilla sequel

The campaign was made popular last year by an iconic advert featuring a gorilla playing the drums to a Phil Collins song. Red is set to 'amplify' the sequel to that TV commercial through direct-to-consumer work and a media engagement programme. The account will be led by Red's head of consumer brands Ed ...

Phones4u plans consumer hire

Mobile phone retailer Phones4u is reviewing its consumer PR as it prepares to roll out a £9m...looking at our consumer PR needs but we have talked to a few agencies as part of that review,' said ...

Consumer PR: Targeting the next generation

? The view from the PR industry is a clear yes - but not necessarily in terms of consumer product PR as a ... the opportunity to enhance the reputability of the food companies and build consumer trust. 'The Ofcom report ... , as well as consumer PR expertise.' For some food companies, however, this is already the case ...

STOP PRESS: Brightspace Media hires GEM

CONSUMER: Brightspace Media - a start-up firm that sells ads on digital screens in venues including

EDITORIAL: Self-reliant start to PR's new year

is already clear, the consumer sector is also now likely to be real cause for concern. Christmas sales were ... a new and subtly different consumer market, marked by a desire to preserve a sense of certainty. Among consumers, this is already leading to an increased cost-consciousness and desire to take control ...

INTERNATIONAL: CAPRI wins £1.1m food deficiency job

and consumers will be targeted via comms, collateral materials, lobbying, tax incentives and ad hoc consumer ...

INTERNATIONAL: McCann-Erickson launches PR arm in Holland

, government relations and consumer PR,' she said. Niezing is working on McCann Netherlands' first ...

ANALYSIS: Chime's Bell keeps stoking the fires

. Freuds - with a raft of big-name consumer clients including Mercedes and Nike - would reinforce a Chime PR-fold not known for its consumer specialism. But College Hill seems more tricky. Even allowing ...

STOP PRESS: Nike create role to better co-ordinate PR

CONSUMER: Nike has created a new role to better co-ordinate its PR, advertising and marketing

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