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One has to be struck by the contrasting treatment of Tesco and Sainsbury's in recent weeks in the media and the markets. The appointment last year of Philip Clarke as chief executive of Tesco coincided with a bigger squeeze on consumer spending and a souring of the mood towards the firm's effort to build a ...
Hobbycraft, the UK's largest craft chain, has brought in consumer PR support as it takes advantage...The company has appointed Euro RSCG on a retained basis for a consumer PR brief following a four-way pitch. The art and craft supermarket chain, which employs 1,000 people across the country, has ... is led by Jo Grierson, consumer MD, and a local marketing team led by Brian Beech, MD, from ...
The UK arm of the world s largest office products company has been in talks with consumer agencies for a two-pronged brief targeting the public and the business-to-business market. Staples renewed efforts to target businesses come as online retailer Amazon looks to launch AmazonSupply in the UK ...
Supermarket chain Morrisons has brought in two consumer agencies as part of a major rebrand of its...more than 10,000 of its goods. Eileen McGuinness, head of consumer media at Morrisons, said: 'We ... by Anna Speight, who heads the agency's consumer and brand practice. 3 Monkeys had previously worked on Morrisons' MSavers range. The consumer-facing brief is likely to last until at least the end of the year ...
years. The plan appears to be timely for UK consumers. Of the respondents, most shopped in Tesco (34 ... of the public conducted by global research agency OnePoll HOW I SEE IT RACHEL FRIEND, MD, CONSUMER MARKETING, WEBER SHANDWICK (AND FORMER HEAD OF CONSUMER PR AT SAINSBURY'S) Those surveyed said ...
to drive consumer engagement and participation in the brand. The consumer campaign will build ... head of consumer marketing Dan Daly said: We re a top 10 digital brand but we wanted to drive further consumer engagement. We were impressed by Citizen Brando s digital expertise and creativity as well ...
One of Britain's largest shopping centre owners, Land Securities, is on the hunt for a consumer PR
The agency has been chosen to look after consumer and lifestyle work as the store launches its assault on the Christmas market. The news follows the departure of LightBrigade MD Alan Twigg from ... and consumer press are expected to be particular targets. The brief will include supporting Hamleys Glasgow ...
Troubled chocolate-maker Thorntons is searching for a consumer agency as it faces further store...Thorntons wants an agency to help increase consumer awareness between the peak times of Valentine's Day, Easter, Mother's Day, Halloween and Christmas, to drive sales throughout the year. The chosen ... . The consumer brief is currently handled by Salt PR, which is repitching. The agency was hired in 2008 ...
Blue Rubicon launched a consumer brand agency offshoot this week, in an attempt to occupy...to consumer brands. Blue Rubicon CEO Gordon Tempest-Hay said there was 'more to come', with further ...
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