Brazil PR will handle the UK PR, social media and launch activities of the brand, which features feta and halloumi, as well as lesser-known varieties such as Graviera and Saganaki. Brazil s role is to educate consumers on the wide varieties of Greek cheeses and help encourage more consumers to experiment ...
The firm is looking for a consumer agency that can handle an all-encompassing brief across its six categories, ranging from fashion to sports drinks.
Extreme's categories include Extreme Hotels, travel ...
a consumer and lifestyle brand. ...
15 May 2012
| by John Owens
Bottle will promote the full Organix range in consumer media, including Goodies snacks and the new Mighty Meals range, together with providing brand launch support. The agency won the work after a pitch process and is to work on the brief initially until the end of the year, with a campaign due to go live ...
10 May 2012
' concept, which asked consumers to do the same in their gardens....Campaign: Jordans 10% Challenge Client: Jordans Cereals PR team: Wild Card Timescale: September-November 2011 Budget: 30,000
Objectives
To engage consumers with the brand ...
-old environmentally conscious consumers. The PR team secured farmer and TV presenter Jimmy Doherty as a brand ...
10 May 2012
| by John Owens
Supermarket chain Morrisons has brought in two consumer agencies as part of a major rebrand of its...more than 10,000 of its goods.
Eileen McGuinness, head of consumer media at Morrisons, said: 'We ...
by Anna Speight, who heads the agency's consumer and brand practice. 3 Monkeys had previously worked on Morrisons' MSavers range.
The consumer-facing brief is likely to last until at least the end of the year ...
30 Apr 2012
| by Hannah Crown
Natalie Luke, a 30-year-old former director of Shine, has founded consumer PR agency Aduro...The sport, entertainment, FMCG and lifestyle shop, which comprises three people, is currently focusing on new brands, and has recently won healthy snack brand Bear. The agency has landed the brand s first ever comms campaign, part of a marketing and advertising drive that will focus on a dried fruit ...
Kettle Foods, the owner of the Kettle Chips brand, is on the hunt for a consumer agency....The brand, which appointed Westgate Communications in 2009 to handle its consumer PR and seasonal launches of its new varieties, has already shortlisted a number of agencies. Kettle Foods confirmed ...
competition under way to celebrate this, in which it is asking consumers to vote to bring back one of its ...
26 Apr 2012
| by Hannah Crown
Smirnoff is understood to be inviting agencies to pitch for a global consumer brief thought...PRWeek has learned that the brand has drawn up a shortlist for the brief, which is currently held by consumer agency Splendid Communications.
The account is thought to be Splendid's largest deal. It was awarded in 2003 when Splendid was founded and is understood to have helped the agency expand into offices ...
26 Apr 2012
| by John Owens
with the theatre to provide gold membership, giving the brand backstage passes and tickets to entertain VIPs ...
19 Apr 2012
. After pre-promotion, more than 1,000 consumers emailed to reserve places at the Fika Parlour, which also generated additional data capture after the event. More than 630 consumers were catered for during the event ...