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Orange in revamp for brighter future

20 Jun 2008 | by David Quainton

'internal comms, brand and culture', 'core comms consumer', 'core comms business' and 'CSR'. On top ... leader. Two digital gurus are to be hired, working within the internal and the external consumer teams ...

CONSUMER TECH CAMPAIGN: BT's Office Anywhere makes life a beach

08 May 2008 | by Mary Cowlett

. The inability to measure and capture consumer interaction with the BT stand during the week, as well as the lack ...

Frank and Borkowski win Virgin pitches

18 Jan 2008 | by Matt Cartmell and David Quainton

Virgin Media and Virgin Mobile have overhauled their consumer agency support to gain a greater...-figure sum to handle national consumer PR, following a four-way pitch in December. Meanwhile, Virgin Mobile has handed its brief to consumer specialist Borkowski PR after a five-way pitch. Frank is working ... closely with Virgin Media's regional consumer agency Ptarmigan. Virgin Mobile head of consumer PR Simon ...

Technology - Eleksen wins coverage beyond the tech press

04 Nov 2005

into consumer gadgets, such as a fabric keyboard that can be rolled up and put in your pocket. It hired Fuse PR ... Eleksen's target media as UK and US consumer technology, manufacturing, design, electronics ... a wider range of consumers. Because touch-sensitive fabric is a relatively new technological ...

iPod supplier forced into rebrand

19 Aug 2005

Gavin Nicholson, MD of iPod:Essentials, said the firm had spent half its total marketing budget on promoting both the iPod:Essentials brand and the www.iPodEssentials.co.uk website, but the domain name will now be handed over to Apple. The company has brought in tech shop Rainier PR's consumer subsidiary ...

Packard Bell to focus on lifestyle

05 Aug 2005

consumer electronic products....focus is getting into lifestyle titles as well as consumer technology media.' ...

Apple lures Seitz from Bite for European role

22 Jul 2005 | by Tom Williams

Apple, the iconic US computer and personal entertainment brand, has poached Bite Communications...to move to Apple, whose UK consumer account she had handled at Bite for eight years, emerged this week ... -conscious purveyor of consumer electronics. Its origin is in the manufacture of specialist personal computers ... her role as Bite MD to become consumer MD. The shift made way for former Countrywide Porter Novelli ...

News analysis: The PC 'bad boy' shows soft side

13 May 2005

College drop-out Michael Dell chose to bypass third-party retail chains when he started selling computers direct to consumers by mail order in 1984 - it was a pioneering move. Two decades on ... are the sort of independent computer retailers who are seeing their margins squeezed by Dell's direct-to-consumer ...

Campaign: Software group puts piracy on the agenda - B2C Comms

22 Oct 2004 | by Joe Lepper

piracy in the consumer press and found it concentrated too much on the industry side with little coverage of consumers' perspective. The concept of the 'pirate generation' was developed, in which consumers ...

Campaigns: Second opinion

28 May 2004

Microsoft's key objective - to challenge the negative consumer attitudes towards the company. The decision ... into exactly how consumers form opinions about a company and the extent to which its internal best practices ... strategy. What's more, I would have liked evidence of how consumers' views had shifted as a result ...

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