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The Week

10 Apr 2009

Red Dog Communications. Bombay Sapphire has hired APR Communications for consumer and trade PR ...

Sainsbury's boss departs

20 Mar 2009

consumer and corporate comms, media relations and PR around Sainsbury's property portfolio. She moved ...

Campaigns: Retail - Netto overcomes 'discount' image

12 Dec 2008

PR agency, Public, to re-educate consumers who believed they would be judged negatively for shopping ... - To highlight the quality of products - To boost sales STRATEGY AND PLAN Public targeted women's consumer ... in the national and consumer press and has come top of The Sun's 'Captain Crunch' basket league almost every week ...

Campaign: Fashion/retail - Jigsaw hits new fashion heights

14 Nov 2008

to encourage data capture among consumers through the preview site, which registered customers' email addresses ...

City & Corporate: Strong Primark sales despite expose

07 Nov 2008 | by Alec Mattinson

of that equation.' Wylie did concede that over the longer term consumers will become more aware of CSR and its ... IT - Ash Coleman, EMEA MD, Ogilvy UK Consumers have become more sensitised to the CSR of businesses over ... , but I do not think that once you have sensitised a consumer they suddenly forget about it just because ...

City & Corporate: Retailers warned to change tack

17 Oct 2008 | by Alec Mattinson

to highlight brand differentiation and to communicate with consumers more positively. HOW I SEE IT - Nick ...

Technology: 'Intimate massager' launched with care

19 Sep 2008 | by Chloe Markowicz

, senior PR manager at Philips consumer lifestyle, said it was essential that the campaign recognised ... . Manning Selvage & Lee's corporate and consumer PR divisions have been working alongside Philips' in ... , including the Daily Mail and The Times, consumer magazines such as Zest and GQ, and beauty trade titles ...

Mystery pizza brief up for agency grabs

15 Aug 2008

-strapped consumers order in instead of than eating out. But the market is still worth more than £1.4bn, with Mintel ...

Siren picks up MFI account

18 Jul 2008

The London firm will serve as MFI's press office, as well as carrying out CSR work, issues support and brand building for the retail giant. Siren has been briefed to increase the chain's share of voice in the consumer press. This strategy comes after a rocky few years for the furniture chain. Parent company ...

Borkowski clinches House of Fraser brief

04 Jul 2008

High street retailer House of Fraser has brought on board its first consumer PR support 'to...Fees are believed to be in the region of £250,000. Borkowski was hired to the big-money brief following a four-way pitch that took place over four months. Consumer specialist Borkowski will handle a ... updating its brand perceptions.' The agency will target national, consumer and online media. Last year ...

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