Vodafone leads way on branded content
03 Mar 2006 | by Daniel Rogers, Editor, danny.rogers@haynet.com
. This creation of branded content - or brand entertainment as some specialists call it - is a potential goldmine ...
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Microsoft's £2m account
27 Mar 2009 | by Alec Mattinson
Microsoft is putting its EMEA consumer account out to pitch, whetting agency appetites...The computing giant previously used The Red Consultancy for its online business in the region, but this is being subsumed into a wider consumer and online division. This process represents the latest in a ... of international PR Oliver Roll. 'With a new consumer and online division it seemed a good time to look for a new ...
Phones4u plans consumer hire
16 Sep 2005
Mobile phone retailer Phones4u is reviewing its consumer PR as it prepares to roll out a £9m...looking at our consumer PR needs but we have talked to a few agencies as part of that review,' said ...
Taylor Herring handles launch of Dot Mobile
16 Sep 2005
CONSUMER: Taylor Herring is handling this month's launch of student-targeted mobile phone service
TFCS and Cake aid glitzy launch of iTunes mobile
09 Sep 2005 | by Ian Hall
Europe consumer comms manager Adam Thomas. Post-launch PR drives will accompany a major star-studded ad ...
Siemens in Italian stunt for 3G phone
19 Aug 2005
It has handed existing agency Weber Shandwick the six-figure consumer and trade brief, secured in a head-to-head pitch against Germany-based Oliver Schrott Kommunikation. 'We want to allow ... deputy consumer head Matt Neale. ...
Be the Boss campaign
05 Aug 2005
CONSUMER: Be the Boss, a fantasy football game played via mobile phones, is planning a consumer PR
CIPR Excellence Awards 2005: 'Survival' competition drives new Phone Book - Consumer Relations
15 Jul 2005
and radio stations to complete various tasks, including finding karaoke machines to entertain passers ...
3 set to draw up consumer roster
01 Jul 2005 | by Ian Hall
to consumers....not threaten Lexis PR's hold on the firm's core consumer business, insisted UK head of consumer PR Elaine Quinn ... of 3 technology and explain it', added Quinn. 3's consumer-side plans emerged following news last ...
Campaign: Mobile brand frames pictures with fashion - Promotion
13 May 2005 | by Mary Cowlett
and trips to New York and London. These competitions appeared in consumer titles, including Heat, Star ...
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