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GSK has restructured its comms unit following a three-month review led by vice-president, global comms, consumer healthcare Leslie McGibbon. He joined last year from heading up comms ... with fast-moving consumer goods. McGibbon also plans to recruit staff with multimedia skills, to lead more ...
- Virgin Trains has appointed The SPA Way for a consumer-focused drive to support the launch of its...work. - Little Chef has hired Lucre to handle its consumer PR activity following a four-way pitch. - Asda has merged its corporate and consumer PR teams into a new media relations team. One PR assistant ... for consumer support for its newly acquired global hotel booking site Venere.com. - Coca-Cola Europe ...
PR for the beverage giant's consumer-facing recycling initiative was handled last year by roster agency Trimedia, which devised the successful 'Coke Cans Creation' programme. Coca-Cola GB citizenship manager Liz Lowe confirmed a new brief was up for grabs. Lowe added that the media climate around ...
The coffee chain has briefed the agency to handle a number of profile-raising consumer communications projects over the next three months. It did not previously have a retained PR agency. Costa Coffee is keen to stand out from its rivals at a time when many consumers see take-away coffee ...
mushrooms as a cheap, low-calorie, yet healthy alternative to meat, while at the same time urging consumers ... impressive, with consumers easily able to replicate the eating plans and recipes. However, the campaign ... evidence of success through the consumers' weight loss. It has definitely given me food for thought. ...
at risk. 'Hunt for the poison pork,' shouted the Daily Mirror, while The Times claimed consumers had been ... advice out to consumers until Sunday afternoon, 18 hours after the Irish recall notice was issued. When ...
for the foreseeable future. Critically, not only were consumers unaware of food waste as an environmental and economic issue, but 90 per cent of all consumers also claimed not to waste food. As such, there is an urgent need to work with consumers, brand-owners and retailers to connect consumers with food waste as an issue ...
Nike has handed a big-money consumer PR brief to Exposure after a three-way shoot-out.
Eulogy will work on an integrated trade and consumer campaign to promote Irish food and drink brands in the UK with immediate effect. The two-year campaign was handed out by government agency Bord ... in British consumers for Irish products, particularly cheese and beef.' Ireland's agri-food industry ...
Campaign: Lift-Off Client: 42 Below PR team: LDR London Timescale: August-October 2008 Budget: £15,000 Trendy vodka brand 42 Below asked LDR London to run a consumer-facing campaign that would target creative communities in media, music and design. Objectives: - To run high ...
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