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Sport: Yacht race sails into the mainstream

16 Feb 2012 | by John Owens

interest among mainstream lifestyle/consumer targets. The same strategy was also executed in Poland, US ...

Entertainment: Film fans sent on troll-hunting mission

16 Feb 2012 | by John Owens

Premier PR helped promote this low-budget foreign language film about giant trolls, which was a hit in its native Norway.

Arts: Exhibition proves to be a masterpiece

01 Feb 2012 | by John Owens

and international editorial in key territories - To increase footfall and generate buzz among the target consumer ...

Consumer: Malibu puts some varnish on its image

26 Jan 2012 | by John Owens

Pernod Ricard UK hired Tea & Cake PR to help reawaken consumer media interest in rum brand Malibu...., and significant investment in Facebook. OBJECTIVES To educate the media and general consumers about ... To generate coverage in consumer lifestyle and fashion media To drive consumers to the Malibutique ... and Birmingham to help build momentum. Tea Cake also set up competitions in key national and consumer ...

Public Sector: Walk in the Park reaches a high note

26 Jan 2012 | by John Owens

Walk in the Park is a festival in Northampton, which includes live music and family entertainment.

Reputation Survey: Olympic sponsors

26 Jan 2012 | by John Owens

MUSTOE, MD, KINDRED These results shine a light on the distance that many consumers feel from both global brands and the Olympic Games. With nine out of ten consumers saying they would not buy a ... a big global event to genuine consumer engagement is not easy. People increasingly do not care who ...

Consumer: Young Driver Insurance

19 Jan 2012 | by John Owens

The Co-operative Insurance wanted to launch a product that offered a solution to the rising cost of car insurance for young drivers, using in-car smartbox technology that measured their driving ability and offering discounts accordingly.

Technology: Launch of Kirstie and Phil's House Hunter iPhone app

19 Jan 2012 | by John Owens

', and the video guide was featured on 19 consumer websites. ...

Consumer: Mercedes-Benz sets gamers racing

12 Jan 2012 | by John Owens

Car manufacturer Mercedes-Benz wanted to make its brand more relevant to a younger, more mainstream audience in preparation for the launch of its compact car range in spring 2012.

Consumer: Gok Wan gives new look to Specsavers

15 Dec 2011

Fashion and lifestyle journalists from national, consumer, trade and online titles, including bloggers ... , consumer and regional journalists were given one-to-one interviews with Wan and high-profile fashion ... opportunities for generating consumer coverage. By any standards, this was a well-executed campaign on a ...

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