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29 under 29: Not the usual suspects

powerhouses to managers of future empires. 'There was a real mix across consumer, corporate, financial ... consumer launches for Xbox's key titles. For example, she was an integral part of the campaign to launch ...

PRWeek Awards 2011: Financial Services

The Red Consultancy was briefed to make the case to both consumers and retailers that transactions ... . The challenge was to come up with an idea that would speak to a number of audiences including consumers ... you queue at a till before you gave up?' Consumers said they would queue for an average of only two ...

Office of Fair Trading tells comms professionals to rethink Twitter tactics

. The press office claimed staff did not need to identify themselves because 'our people are consumers too ... forward about a PR agency in breach of the law.' What the OFT says - 'Consumers need to understand ...

Entertainment: Five ways to get into gaming

in their bedrooms. Gaming has established itself as a leader in the entertainment sector, claiming higher first ...

Mark Pinsent Shine Communications: The year of the network

attractive to consumers, wherever they are. Here's one for you: Microhoods. These are small urban areas ... to ongoing engagement: to entertain, to be useful, to answer questions and resolve issues, to offer ...

Comms chiefs slam FSA proposals to regulate conversations with media

and recording conversations with journalists would be onerous and time-consuming for large institutions ...

Creating coverage: Record breakers

, The Red Consultancy MD for consumer brands, says, 'journalists can be pretty cynical about such stories ... says the campaign had to 'entertain key stakeholders within the business and create cut-through over ... almost 7.5 million adults and secured a range of consumer and trade press articles including Metro ...

Introducing the Future 5

: 'Social media are so pivotal now to consumer PR work, it's a rare campaign that doesn't include them ... dramatically in the past few years. Whereas in the past it was about putting logos where consumers would see ...

Internships: Opportunity or exploitation?

placement. 'I was looking for a medium-sized agency with a mix of consumer and b2b clients, and Eulogy ...

Measurement: What next for measurement?

should be considered for consumer or brand marketing. Despite being an important step forward for a ... the influence of individual disciplines. And even if we could, a consumer may have seen an advertising campaign ...

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