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Broadcast yourself: Should brands become media owners?

22 Mar 2012 | by Kate Magee

, for example, are still incredibly valuable for brands and third-party endorsement remains a powerful ...

Sue Garrard: From pensions to Pot Noodles

23 Feb 2012 | by Matt Cartmell

to the Labour Party - one of a long line of frequent ministerial resignations, more recently joined by Chris ...

London Fashion Week: Followers of fashion

16 Feb 2012 | by John Owens

on the front row at a Somerset House show, or aligning your brand with an off-beat party alongside an edgy ... the Atlantic. When it comes to sponsoring parties or events during the week itself, he also warns against ... at the Vauxhall Fashion Scout show before hosting an after-party at the Corinthia Hotel. Among those in attendance ...

Social Brands: How to be social

16 Feb 2012 | by John Owens

broadly speaking, when it comes to using third party content on your site, also make sure your terms say ...

Brewer AB InBev loses comms chief Mike Kelly

14 Feb 2012 | by Matt Cartmell

director. Previously he worked as public affairs manager at BAA, and as a researcher for the Labour Party ...

M&S deal helps Amazon to soar as car makers fall

29 Apr 2005 | by Dan Bloch

The tie-up, the first time a third party has sold M S products, also involves new subsidiary Amazon Services Europe hosting and providing the e-commerce technology behind M S's website. Elsewhere in the top five, bookmaker Stanley Leisure benefited from news that state-owned betting operator The Tote ...

Campaign: Charity calls for Govt action on cannabis - Lobbying

08 Apr 2005 | by Mary Cowlett

announced a scientific review into the links between cannabis and psychosis and Conservative MP Nigel Evans ...

Healthcare: MPs propose clampdown on promotion of new drugs

08 Apr 2005 | by Ian Hall

The all-party Commons Health Select Committee (HSC) reported that society had become 'over-medicalised', believing that every problem requires medical treatment, and lamented drugs firms' increased spending on marketing. HSC chairman David Hinchliffe told PRWeek on Tuesday: 'We would like to see the (pharma ...

Healthcare PR: In whose opinion?

11 Feb 2005

industry in the UK.' On the future of third-party support through the use of clinicians and other health ...

CAMPAIGN: Party Feet Gel Cushions get up and running - OTC Healthcare

30 Jan 2004 | by Maja Pawinska

Campaign: Launch of Party Feet Client: Scholl (SSL International) PR team: GCI Healthcare...Foot healthcare company Scholl developed Party Feet Gel Cushions to make wearing high-heeled shoes ... to the UK media. Objectives To launch Scholl Party Feet to the media and women aged 16 and over ... . Reader offers and party-themed advertorials were booked for December issues of target titles ...

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