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Shine to highlight ginger beer mixer

at Kate Moss's recent 34th birthday party. Shine creative director Rana Reeves said: 'The focus on Old ...

Campaign: Whitley Neill Gin makes an upmarket splash - Consumer

reviews in The Sunday Times Style, Financial Times, Esquire and Time Out. The Adam Street launch party ... for a winter food and drinks article. 'It was a well organised party and Westbury had some stylish ...

Leader - BAT invests to stay out of the headlines

The maker of Lucky Strike has been in the news again this week. First it emerged that the company has been operating a secret factory in North Korea for the past four years; then its deputy chairman Kenneth Clarke lost his bid to become Conservative Party leader; and now PRWeek can reveal that BAT ...

Consumer - Chillisauce woos hacks to sample activitydays

inflatable PVC ball). It provides these activities for hen and stag parties, as well as corporate gatherings ... to different activities. Consumer tactics included promotional partnerships with third parties ...

Campaign: Breakfasts make it on to the media menu - Consumer

with the media, schools and third parties, including caterers. It sent tailored press releases to regional ... parties organising their own events, including local bakeries. Measurement and Evaluation ... parties. 'We are always keen to encourage any promotional marketing initiative that helps the farming ...

Healthcare: At a Glance - Boots OTC brands set for new owners

Prospectuses have now been sent to parties interested in a deal, Boots head of financial media relations Donal McCabe tells us. A hotly contested battle is expected among bidders for the business. But there is no definite timescale for the sale of Boots Healthcare International (BHI), the division that produces ...

Ethical Healthcare: Under the microscope

joint initiatives that 'open both parties to reasonable questions about these funding arrangements ... party with some dirty secret, we should actively promote collaboration.' For any patient group, being ...

Healthcare: Awareness campaign close-up - Tea-party drive for lymphoma

Organisation: Lymphoma Association Campaign: Lymphatic Cancer Awareness Week PR team: In-house Date: 14-21 May The Lymphoma Association is calling on the nation to take a 'Great British Tea Break' as part of its forthcoming annual awareness week. The charity wants people to hold afternoon tea parties ...

Campaign: Kalashnikov promotes own-brand vodka

flew the general into the UK for his first-ever British press junket and held a launch party at a ...

Marketing Communications: Emotional connection

tell a story and make consumers care about the subject. Third-party endorsement Furthermore ... important to gain independent third-party endorsement. As Media Foundry head Simon Crellin explains: 'As ... the example of choosing what to wear for a dinner party: 'We ask who will be there, not because we want ...

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