01 Feb 2008
| by Hannah Marriott
at Kate Moss's recent 34th birthday
party. Shine creative director Rana Reeves said: 'The focus on Old ...
10 Mar 2006
| by Mary Cowlett
reviews in The Sunday Times Style,
Financial Times, Esquire and Time Out. The Adam Street launch party ...
for a winter food and drinks article. 'It was a well
organised party and Westbury had some stylish ...
21 Oct 2005
| by Daniel Rogers, Editor, danny.rogers@haynet.com
The maker of Lucky Strike has been in the news again this week. First it
emerged that the company has been operating a secret factory in North
Korea for the past four years; then its deputy chairman Kenneth Clarke
lost his bid to become Conservative Party leader; and now PRWeek can
reveal that BAT ...
16 Sep 2005
| by Mary Cowlett
inflatable PVC ball). It provides these activities for hen
and stag parties, as well as corporate gatherings ...
to
different activities. Consumer tactics included promotional partnerships with third parties ...
09 Sep 2005
| by Mary Cowlett
with the media, schools and third parties, including caterers. It sent tailored press releases to regional ...
parties organising their own events, including local bakeries.
Measurement and Evaluation ...
parties.
'We are always keen to encourage any promotional marketing initiative that helps the farming ...
12 Aug 2005
Prospectuses have now been sent to parties interested in a deal, Boots
head of financial media relations Donal McCabe tells us. A hotly
contested battle is expected among bidders for the business. But there
is no definite timescale for the sale of Boots Healthcare International
(BHI), the division that produces ...
05 Aug 2005
joint initiatives that 'open both parties to
reasonable questions about these funding arrangements ...
party with some dirty secret, we should
actively promote collaboration.' For any patient group, being ...
13 May 2005
Organisation: Lymphoma Association
Campaign: Lymphatic Cancer Awareness Week
PR team: In-house
Date: 14-21 May
The Lymphoma Association is calling on the nation to take a 'Great British Tea Break' as part of its forthcoming annual awareness week. The charity wants people to hold afternoon tea parties ...
03 Dec 2004
| by Donna Werbner
flew the general into the UK for his first-ever British press junket and held a launch party at a ...
22 Oct 2004
tell a story and make consumers care about the subject.
Third-party endorsement
Furthermore ...
important to gain independent third-party endorsement. As Media Foundry head Simon Crellin explains: 'As ...
the example of choosing what to wear for a dinner party: 'We ask who will be there, not because we want ...