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Video: Power Book 2012 launch party

28 Mar 2012 | by Kate Magee

The most powerful PR professionals attended the Power Book 2012 launch party last night....The party took place at the Met Bar in Mayfair. ...

PRWeek podcast: TripAdvisor case shows why brands must engage

10 Feb 2012 | by John Owens

in the online world it was more important than ever to mobilise third-party endorsement. This comes back ...

Mark Pinsent Shine Communications: The year of the network

18 Nov 2010 | by Mark Pinsent, Shine Communications

brand campaign you've seen on Facebook? Shine's recent campaign for the Indesit Party Laundrette ...

Creating coverage: Record breakers

23 Sep 2010 | by Kate Magee

is that it lets you be the life and soul of the party. That's how the coverage came across. The journalists wrote ...

Introducing the Future 5

23 Sep 2010

For many years the PR profession changed very little. It was about third-party endorsement in print publications or broadcast programmes, and there was a standard way of going about it: campaigns were planned, media lists were devised, journalists were engaged through press releases or events ...

Generating Ideas: The theory of creativity

09 Sep 2010 | by Suzy Bashford

in the venue into a kid's party. One of the facilitators dressed up as a wizard and then every 'kid' had ... . The verdict: The kid's party won on the novelty factor stakes, but most queried its value in generating ideas ...

Internships: Opportunity or exploitation?

02 Sep 2010 | by Cathy Wallace

as both parties are aware no payment will be made, the position could be classed as 'voluntary'. The ippr ...

Crisis simulation: The eye of the storm

11 Aug 2010 | by Kate Magee

details of all parties involved. Are we ensuring no comment is made that could be seen as an apology ...

Glastonbury: Mud, sweat and brand appeal

23 Jun 2010 | by Kate Magee

More than 175,000 people are camped out in a field in the middle of Somerset. It is the start of the 40th anniversary of Glastonbury Festival, 'the biggest all-night party in the world', as the festival's spokesman dubs it. But among the revellers watching bands, and all too often battling the mud and rain ...

Election slogans failed to resonate with voters, survey finds

13 May 2010 | by David Singleton

The three main political parties all struggled to find messages that really resonated with voters...the many, not few'. The latest research found that the Conservative Party had the most recognisable ... Conservative Party comms director and has served in the shadow cabinet IAN WRIGHT - LIBERAL DEMOCRATS ... and the Conservatives have excelled at producing memorable slogans. In 1992, the Tories captured voters' imagination ...

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