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Direct mail sector confronts its critics - CrisisManagement

03 Feb 2006 | by Peter Crush

is the communication of ongoing and consistent messages to business and consumer audiences. Without continued ...

Evaluation: How PR could learn to improve its aim

19 Aug 2005

classifications allow PROs to see subtleties among communities that aren't particularly obvious, and give you a ...

CAMPAIGNS: Service Launch - Eulogy drive for register of deceased

08 Jun 2001 | by TARA STEVENS

newspapers' commitment to protecting the community. A number of local case stories added weight ...

Moyse agency Kinetic PR set to specialise in DTC

10 Nov 2000 | by JENNIFER WHITEHEAD

way of communicating with the public. Moyse left H&K in August 1999, after 13 years ...

CAMPAIGNS: Public Sector PR - Flood Action Week brings press deluge

13 Oct 2000 | by BEN BOLD

in all communication, to generate public response. To signal the immediacy of the threat ...

Persil account win for Cairns and Associates

22 Sep 2000

the communications proposition across the entire campaign, from PR to direct marketing to the web site ...

Metrica database to aid PR campaigning

14 Jul 2000 | by MAJA PAWINSKA

agency Portfolio Communications, headed by Mark Westaby, two years ago. ...

Sky picks new publicity head

10 Dec 1999 | by ED SHELTON

spell as a director at Shine Communications after being made redundant from United in a costs review ... was corporate communications head. He described the Sky job as the kind of thing you could not walk away ... to corporate communications director Tim Allan, who is leaving to study for an MBA. ...

Agency Management: Integrated marketing confronts pic’n’mix - Saatchi and Saatchi Rowland, an integrated PR, advertising and direct marketing group, has been launched to provide clients with the option of a complete marketing service under

04 Jun 1999 | by LEXIE GODDARD

While large integrated marketing agencies like Joshua, part of the Grey Communications Group...While large integrated marketing agencies like Joshua, part of the Grey Communications Group, or Interpublic s outfit Interfocus, bill themselves as multi-discipline communication companies, PR is rarely ... Company and Saatchi and Saatchi Business Communications launched a joint attempt to buck the trend ...

Editorial: Lead role for PR in play for BBC fees

18 Sep 1998 | by BELINDA LAWSON

, but it is the structure of the consortium that is groundbreaking. For once, communications has been built ... on the communications challenges posed by the privatisation of licence fee collection. These are not inconsiderable ... with this marriage of administrative, technological and communications roles - whether the bid is successful ...

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