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Opinion: Awareness of ethics means CR needs PR

that comms is anathema, preferring to focus on the finer points of CR reporting - a tendency only exacerbated ...

Research leads to evaluation guide

The guide, Evaluation, has been put together using research from the PRCA, IPA, ISBA and MCCA. It has been compiled from the first-ever cross-industry research into how clients and agencies evaluate marcoms. PRCA comms director Martin Cairns said the traditional use of sales effectiveness as the main ...

US IPR to research comms 'science'

GAINESVILLE, FL: The Institute for Public Relations, an independent research organisation based at the University of Florida, has set up a commission to research the 'science' of international PR.

Salary Survey: Industry on the rise

%, Company car 9%, Car allowance 5% PR/COMMS MANAGER Salary brackets £46,000-£55,999 2 ... % PR/COMMS MANAGER Salary brackets £46,000-£55,999 12% £40 ...

Evaluation: Top of client agenda

requirements.' PAUL CHARLES, EUROSTAR COMMS DIRECTOR 'In theory, evaluating PR coverage should be simple ...

NOP selects Kaizo to step up comms work

Research company NOP World has appointed Kaizo for a wide-ranging PR effort aimed at increasing awareness of its brand.

 

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