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As pharma companies negotiate the prospect of a fundamentally changed NHS and a new drug pricing system, our writers look for the threats and opportunities of the new landscape. Plus - interview with GSK's v-p, global comms, Phil Thomson.
As 2010 ended, PRWeek re-published a cross-section of the campaigns featured in the magazine throughout the year, inviting those who worked on them to reflect on what contributed to their success. The ten PR campaigns featured here are split into the following three sections - Events, Voting and Research.
The developing status of digital PR, no longer a novel side-show but now a mainstream part of the comms professional's armoury, is challenging PROs' traditional drive to control the message and the media.
Toyota's PR chief analyses his team's response to the recall, and our essay writers mull how to stop your CEO being treated like a punchbag.
Against a backdrop of ever-more diverse digital opportunities, PROs are re-discovering the value of a great piece of content as a way to cut through the morass of messages consumers are faced with.
How the success of the dementia lobby is inspiring other groups representing health conditions. Plus - essay writers consider how comms can aid the NHS overhaul.
Who says all the most exciting PR comes from London? Essay writers from regional agencies report on who's raised their profile beyond the M25.
How will a precarious balance of power alter the public affairs landscape? Plus - a look at the lobbying battle over the financial services industry.
You've heard of the G8 group of nations. Now meet PRWeek's very own G8 group of agency leaders, brought together to consider how agencies can evolve to fit changing client needs. Click on each essay to read their views on cross-discipline pitching, their best-ever client relationships, and what they...
As the Dubai World debt crisis illustrates, Middle Eastern PROs have a challenge on their hands. In this supplement leading regional agency chiefs debate what they have learnt from this year of change
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