Search results for Claire Powell

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Consumer PR: Targeting the next generation

02 Jul 2004

simplistic alternative to advertising. APCO head of corporate communications Claire Cater believes PR has ...

Analysis: Criticism mounts as AVEs rise again

08 Nov 2002 | by Ed Shelton

a false value equation between PR and advertising - may be more acceptable. Claire Spencer, MD ...

? The road to using just one PR agency across the world is proving rockier than many first thought. Claire

03 Aug 2001

IBM's plans to consolidate its 60m global PR business from an unwieldy 50 agencies to a more manageable three or four means more than just a lot of cash to a few lucky firms. Big Blue's decision represents a watershed for the growth of the PR agency business worldwide. For years, the...

DIARY: Iceland’s campaigners come out of their shells and go to work on a egg

19 Nov 1999 | by ANDREW HOLT

PR manager Peck Har Tan, and Claire Chick from the supermarket s ad agency, HHCL, deny their names ...

Telecoms firm 1st Line sets PR task for Countrywide

22 Oct 1999 | by ED SHELTON

director Claire Stroud. The account was won in a competitive pitch against Fishburn Hedges ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

24 Sep 1999 | by RICHARD EDWARDS

trust. Executive fashion editor of Marie Claire Elizabeth Walker agrees that any editorial ... for the products they have seen. Some of them come in clutching their copy of Marie Claire. Jenny Halpern ... yourself at a certain market. We like to be seen in Vogue, Marie Claire, Elle and other specialist ...

INTERNATIONAL: C&B steers AltaVista’s web portal challenge

03 Sep 1999 | by DAVID MCCORMACK and MATTHEW BOYLE

closely together to ensure that the message is consistent, said Claire Moran, managing director of C ...

concentrate on measuring audience reach of target audiences, not column inches , says Claire Spencer

13 Nov 1998 | by CLAIRE SPENCER, director of planning at

In the best tradition of Blue Peter, use liberal quantities of sticky back plastic to tack together the cuttings, measure them with a ruler, cost them as equivalent advertising and multiply them by a magical figure to produce an AVE (advertising value equivalent).

FOCUS: Smart ways to get the picture

10 Nov 1995 | by LEXIE GODDARD

used in an advertorial in Vogue, Marie Claire and Cosmopolitan. ...

 

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