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Splendid retains £1m Smirnoff account

24 May 2012 | by Hannah Crown

Splendid Communications has beaten off competition from four rival agencies to retain the Smirnoff...new direction and enhanced ambition for PR, we are delighted to confirm that Splendid Communications ... PR plans, not to mention a huge passion for our business.' Splendid Communications CEO Alec ...

Heineken appoints Publicasity for trade press brief

16 May 2012 | by Matt Cartmell

, capability and desire to deliver a fully-integrated trade press and customer communications strategy ...

Ex-Shine director Natalie Luke launches consumer start-up

30 Apr 2012 | by Hannah Crown

Communications....my eye on the bottom line.' Luke was at Shine Communications for eight years, rising to associate ...

Kettle Chips on consumer agency hunt

30 Apr 2012 | by Sara Luker

The brand, which appointed Westgate Communications in 2009 to handle its consumer PR and seasonal launches of its new varieties, has already shortlisted a number of agencies. Kettle Foods confirmed that the pitch process was under way but declined to give details of the brief. However, the brief is understood ...

Smirnoff £1m global consumer brief up for grabs

26 Apr 2012 | by Hannah Crown

PRWeek has learned that the brand has drawn up a shortlist for the brief, which is currently held by consumer agency Splendid Communications. The account is thought to be Splendid's largest deal. It was awarded in 2003 when Splendid was founded and is understood to have helped the agency expand into offices ...

Food & Drink/Tourism: Fika delivers a square deal for Sweden

19 Apr 2012

W Communications was appointed by Visit Sweden to create a highly targeted campaign that would...Campaign Fika Square Client Visit Sweden PR team W Communications Timescale June-October 2011 Budget 30,000 Objectives To generate press coverage of Fika and the Skane province To capture data to drive sales leads. Strategy and plan The agency decided to focus on the concept ...

Pendomer in global corporate brief for Heineken

19 Apr 2012 | by Alec Mattinson

and investment community, particularly targeting the London-based analysts covering the brewer. The agency ...

Kellogg's repitches lobbying brief over conflict

17 Apr 2012 | by Matt Cartmell and Alec Mattinson

The Chime Communications-owned agency last month won a multi-faceted corporate, financial ... International. It is thought Chime hoped to run the lucrative, Europe-based Mondelez account, which includes ... buyout of a chunk of Chime s PR division in the coming weeks after news broke in January they were ...

Tesco switches to Brunswick after 12 years with Maitland

27 Mar 2012 | by Hannah Crown

media criticism that the giant has not properly understood the market or the communities it was serving ...

Food and Drink: Coffee creates a stir to deliver message

22 Mar 2012 | by John Owens

The organisation, which represents UK coffee manufacturers, felt that a younger generation was being put off the drink and hired Red Door Communications to counter negative coverage. Campaign: Creating an online stir with coffee Client: British Coffee Association PR team: Red Door Communications ...

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