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Client: Cancer Research Campaign PR team: In-house Campaign: Cover Up Campaign and Own Brand Sun Protection Lotion Timing: February 1996 - ongoing Cost: In-house PR time
the brand to a charity and at the end of 1993, Cutex chose the Arthritis and Rheumatism Council for Research (ARC), a medical research charity. Known as a hand and nail care brand, Cutex felt ... , spokesman for ARC, the charity raised pounds 17 million last year and hopes to raise pounds 20 million ...
Client: BigD Nuts and the Institute for Cancer Research PR Team: Communique PR Campaign: BigD says Nuts to Testicular Cancer Timescale: June 2003 - ongoing Budget: Less than 50,000
Fast-food firm seeks consultancy to counter celebrity-led animal charity campaign....Fast-food behemoth KFC is embarking on a fresh comms strategy to head off a growing number of attacks on its reputation. KFC is seeking specialist PR support to fight damaging allegations from animal rights charity Peta, which claims the restaurant chain is responsible for 'live scalding, painful ...
Increasingly these media-savvy organisations are turned to as authorative commentators on issues including commercial activity. Which is why PRWeek has launched NGO Watch, a monthly analysis of how NGOs are covered in the print and online media. The results provide an insight not only for charities unable ...
Nuffield Hospitals, the charity which runs 41 private hospitals, has appointed a corporate...Nuffield Hospitals, the charity which runs 41 private hospitals, has appointed a corporate communications head for the first time. Michael Keep, 46, joins from Prudential Life and Pensions where he ... day-to-day press enquiries. He will report to the charity s chief executive, David Ervine ...
companies that show their support for charity or community projects...companies that show their support for charity or community projects Thirteen years ago American ... by the charity Business in the Community - which encourages corporate community involvement - indicates ... s Strollerthon. The sponsored walk for charity, designed to enhance Cadbury s image as a fun, contemporary ...
McDonald Children s Charity quiz night....McDonald s PR agencies put the rest of its advisers to shame at the company s recent Ronald McDonald Children s Charity quiz night. From a total of around 30 teams made up of McDonald s staff and its advisers, including lawyers, the company s issues management advisers Luther Pendragon came ...
at Barnardo s, the UK s biggest children s charity....at Barnardo s, the UK s biggest children s charity. Grounds, who assumes his new role in July, will head the charity s 23 strong publicity division which includes the press office, design, conference ... that the charity was not giving public relations a high enough status (PR Week, 26 January.) Barnardo ...
A spat has broken out between two PR agencies over a benefit event for charity War Child, of all...A spat has broken out between two PR agencies over a benefit event for charity War Child, of all ... about 100 restaurants across the country hosting nosh-ups in aid of the charity. Two Manchester ... splutters. Spin Media MD, Andy Spinoza, says the charity failed to give his clients enough warning ...
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