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CSR: Mums' Wall boosts Hallmark charity

24 Nov 2011 | by Kate Magee

Hallmark asked Lucre to promote its charity card range for Breast Cancer Campaign...annual charity campaign held in the run-up to Mother s Day. Hallmark makes an annual 250,000 donation ... the charity card range. Objectives To ensure that Hallmark remains at the front of consumers ... s Cards for a Cure and what the charity project achieves. Strategy and plan With such a wide ...

Charity: FitFlop star benefit scores hole in one

01 Feb 2012 | by John Owens

. OBJECTIVES To raise awareness of the tournament To direct traffic to the charity's site ...

Voluntary sector: Thrombosis charity flags up clot risk

04 Aug 2011 | by Jenny Cornish

Thrombosis charity Lifeblood is working with Insight Public Affairs to raise awareness among...Campaign: National Thrombosis Week 2011 Client: Lifeblood: The Thrombosis Charity PR team ... of 162 hospital trusts in England were meeting that goal. Lifeblood: The Thrombosis Charity hired Insight ... peaked on the first day of the campaign with almost 800 unique visitors. The charity received more ...

Voluntary sector: Celeb charity show puts trust in fashion

30 Nov 2011

Campaign Trust in Fashion Client Rainbow Trust Children's Charity PR team Pier Timescale ... attending the event, Pier enlisted her to promote the charity. MEASUREMENT AND EVALUATION ... evening sold out. The charity and Pier are now in talks with fashion industry representatives including ...

Voluntary Sector - Comic's support for needy children

01 Jun 2010 | by Cathy Wallace

Campaign: BBC Children in Need charity single...and licensing company Chapman Entertainment worked with celebrity comic Peter Kay to develop the 2009 charity ... Relief charity release. Thematically, involving a host of iconic TV characters allowed the campaign ...

Reputation Survey: Charities - Public divided on use of shock tactics

08 Dec 2011

Opinion is mixed on whether charities should use graphic images to promote their causes, as 41 per...The public is unsure about whether charities should use shock tactics or not, according to the latest research by PRWeek/OnePoll. Nearly half - 48 per cent - said charities could use shock tactics ... said charities needed to use them to get their message across. One in five respondents said seeing a ...

Voluntary sector - Macmillan lobbies for better cancer care

30 Nov 2011

Charity Macmillan Cancer Support wanted to ensure support for cancer patients remained high...-June 2011? Budget 10,000 Charity Macmillan Cancer Support wanted to ensure support for cancer ... consultation with stakeholders and its own staff, the charity pinpointed three policy objectives based ... team was formed from departments across the charity and led by its public affairs team. OBJECTIVES ...

Voluntary sector: Ember Inns asks people to drink pink

09 Sep 2009 | by Cathy Wallace

Ember Inns' annual Drink Pink campaign raises money for national charity Against Breast Cancer...for charity. In addition, breast cancer gets a big push during Breast Cancer Awareness Month in October, so ...

Voluntary sector/Healthcare: Month puts prostate cancer on the map

27 May 2009 | by Cathy Wallace

The Prostate Cancer Charity decided to extend its successful annual awareness week to a month...Campaign: Prostate Cancer Awareness Month Client: The Prostate Cancer Charity PR team: In ... year of the charity's partnership with M S - To increase calls to the charity's helpline and drive ... of story angles were created, enlisting the charity's celebrity supporters. Activity began ...

Consumer: Young Driver Insurance

19 Jan 2012 | by John Owens

at Goodwood racetrack, where journalists tested the product. The team worked with road safety charity Brake ...

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