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VIDEO: The Big Idea: Publicis Modem gives the digital agency view

23 Sep 2009 | by Kate Magee

. Mindshare, Lida, Publicis Modem and Porter-Novelli have gone head to head to compete for the charity s 2010 ...

VIDEO: The Big Idea: Lida's MD on why direct marketing agencies are the best

23 Sep 2009 | by Kate Magee

gone head to head to compete for the charity s 2010 Helpline marketing brief. Who wins? The result ...

VIDEO: The Big Idea: Porter-Novelli's Shilpa Saul gives the PR agency view

21 Sep 2009 | by Kate Magee

Modem and Porter-Novelli have gone head to head to compete for the charity s 2010 Helpline marketing ...

VIDEO: The Big Idea: MindShare MD Ita Murphy gives the media agency view

21 Sep 2009 | by Kate Magee

gone head to head to compete for the charity s 2010 Helpline marketing brief. Who wins? The result ...

VIDEO: NSPCC and PRWeek unveil The Big Idea

16 Sep 2009 | by Arun Sudhaman

solution. The result is the Big Idea project, run in conjunction with the NSPCC. The charity body has put ...

Young deterred from volunteering opportunitites by coverage of disasters

12 Oct 2010 | by Matt Cartmell

The report, Global Generation How young people in the UK connect with the wider world was launched by the International Broadcasting Trust in partnership with international development charity Plan UK and VSO. It found that 67 per cent of 14- to 20-year-olds say they are concerned about the world ...

Glastonbury: Mud, sweat and brand appeal

23 Jun 2010 | by Kate Magee

, are a series of brands, charities, corporates and artists, attempting to engage the influential audience ... : The corporate brand The charity The festival The artist ...

PRWeek Awards 2011: Financial Services

26 Oct 2011

frets if they liked his performance. He raised more than 4,000 for charity. At the same time ...

Creating coverage: Record breakers

23 Sep 2010 | by Kate Magee

happened? CLIC Sargent was the official charity for the Virgin London Marathon 2010, so it wanted ... of a year-long PR strategy to raise awareness of the charity and the work it does to support children and young people with cancer. All of the charity's other runners were encouraged to dress as nurses ...

Generating Ideas: The theory of creativity

09 Sep 2010 | by Suzy Bashford

brief. This month, the charity is launching the second stage of its 'mindfulness' media campaign ... of media at charity MIND. Dr Wolfgang Seidl Executive director, employee wellbeing company The Validium ...

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