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Staples on agency hunt to attract small businesses

14 May 2012 | by Sara Luker

. The brand has opened more than 135 stores in the UK and is growing at a rate of five stores per year. ...

Morrisons shakes up roster amid rebrand

10 May 2012 | by John Owens

by Anna Speight, who heads the agency's consumer and brand practice. 3 Monkeys had previously worked ...

Tesco media director Trevor Datson leaves to consider next steps

04 May 2012 | by Matt Cartmell

never knowingly undersold -style pledge to match the price of branded groceries of market-leading Tesco ...

Citizen Brando appointed by Auto Trader

16 Apr 2012 | by Matt Cartmell

to drive consumer engagement and participation in the brand. The consumer campaign will build on autotrader.co.uk s 10 million users per month to position the brand as the experts in buying, selling ... head of consumer marketing Dan Daly said: We re a top 10 digital brand but we wanted to drive further ...

Thorntons hunts for consumer agency while stores close

22 Mar 2012 | by Sara Luker

agency will be charged with presenting the chocolate-maker as a premium brand to help it stand out from ... to deliver PR support during the brand's peak annual trading periods. Thorntons UK PR manager Emma Tagg ...

Blue Rubicon launches agency Surname & Surname

08 Mar 2012 | by Sara Luker

Blue Rubicon launched a consumer brand agency offshoot this week, in an attempt to occupy...to consumer brands. Blue Rubicon CEO Gordon Tempest-Hay said there was 'more to come', with further ... will appeal to different clients and talent in the industry. We're about big global brands and understanding ... 's account experience, it has a separate branding and website. ...

Shoe brand MBT turns to LDR London to expand reach

05 Mar 2012 | by John Owens

its brand bey­ond the fitness market....shoe for all occasions comes as the brand launches two new collections this year. Ben May, MBT UK MD, said: This is an exciting year for the brand and an opportunity to re-educate our target audience ...

Iceland Foods appoints Brazen PR for Queen's Diamond Jubilee campaign

27 Feb 2012 | by Hannah Crown

that we get the media cut-through and position the brand as the ideal choice within their market for party ...

Fashion brands Ariella and Little Mistress pick EdenCancan

03 Feb 2012 | by John Owens

to be positioned as a high-end luxury brand. Ariella CEO Achilles Constantine said the company had started ...

Halfords appoints Pitch PR to emphasise 'leading cycling retailer' position

01 Feb 2012 | by Matt Cartmell

Pitch is the first consultancy the retailer has worked with specifically for cycling. The agency has been briefed to help Halfords establish itself as the go-to place for bikes, cycling products and mechanical expertise, as part of a 12-month retained contract. Gerry Murphy, group brand marketing ...

 

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