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Splendid retains £1m Smirnoff account

24 May 2012 | by Hannah Crown

awarded a global brief. Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems from an agency review led by the New York office for the vodka brand s global PR and earned media ... 's offices in New York and Sydney. Simon Breckon, Western Europe brand director for Vodka, said: 'With a ...

Expedia hires Fleishman-Hillard after European consolidation review

24 May 2012 | by Sara Luker

-Hillard in London, said: There's a huge, renewed momentum behind them as a brand and in terms of innovation. We ...

Top 50 Digital Consultancies

24 May 2012 | by John Owens

sectors: 'Consumer brands have led the way in social media, but there's been a lot of catching up ... to increase their understanding of the point at which the consumer will be engaging with a brand. People will generally not be sat in front of a PC screen engaging with your brand - it will be in the palm ...

Robin Grant: A man on a digital mission

24 May 2012 | by Sara Luker

very limited window to build our brand,' he explains. 'We know people thought we wouldn't survive ... author, describing it as being 'the end of the food chain'. 'I wanted to be advising brands on what ...

McLaren Automotive brings in Nissan's Wayne Bruce

23 May 2012 | by John Owens

Wayne Bruce joins the company as head of PR following time spent at Nissan s luxury brand, Infiniti. The role was formerly held by Mark Harrison, who recently took the post of regional director for McLaren Automotive Middle East and Africa. Bruce will report to McLaren Automotive s sales ...

The Football Association of Wales calls in Freshwater

23 May 2012 | by John Owens

a branded mobile unit to schools, high-profile events and Wales international home matches. The unit ...

Manchester City in agency hunt to promote Etihad Stadium

22 May 2012 | by John Owens

that the brand work around the club would be kept separate, and handled by the in-house team, added: We re ...

Special effects company Artem appoints TPR for global brief

21 May 2012 | by Hannah Crown

brands such as Associated Press, as well as festivals and production companies not just in the UK ...

Casio hires Exposure for consumer drive

21 May 2012 | by Sara Luker

for the 2012 and 2013 Formula 1 season by branding its Edifice watches with the Red Bull logo and colours. ...

'Silver socialisers' embracing social media to engage with brands

17 May 2012 | by Hannah Crown

More than a quarter of people aged over 55 are using social media to talk to big brands, according...media sites to speak to brands directly, stretched across all age groups. While half of 18- to 24-year-olds had gone online to ask a question, respond to, interact with, or complain about a brand, 27 ... with executives at brands such as PepsiCo, O2 and HSBC, found that 68 per cent of people have engaged with a brand ...

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