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John Woodcock: Coalition needs to address basics

24 May 2012 | by John Woodcock

on imposing a brand of austerity that is demonstrably not working. That is certainly what has happened ...

The Civil Service Benevolent Fund changes name

21 May 2012 | by John Owens

was fine 126 years ago, but the time was right for a change. James said: The launch of the new brand ...

Laura McKechan: Mastering the art of war

17 May 2012

"Imperial" can be offputting - but our brand is a great strength as well. And it is actually a very ...

Oxfam appoints Chris Gottlieb as director of comms

11 May 2012 | by John Owens

the brand team, media unit, PR team, internal comms, corporate comm ? ? ? ? ? ? ? ? ? ? s, digital ... poverty and suffering. Oxfam is such a great brand and I will be working hard with the team to make sure ... for developing distinctive brand strategies will be crucial in helping Oxfam c ? ontinue to grow our presence ...

Museum of London readies comms drive

10 May 2012 | by Sara Luker

on social media. This audience can become powerful brand advocates. 'We were producing far too many ...

Chime pushes ahead with Bell Pottinger sale

09 May 2012 | by Alec Mattinson

constituents of the Bell Pottinger brand. The businesses included in discussions are Bell Pottinger Sans ...

Voluntary Sector: Greenpeace video goes down a storm

03 May 2012

as a brand. Results The campaign attracted 330,000 signatures, the most for any Greenpeace ...

David Cameron is warned events are 'out of his control'

30 Apr 2012 | by Sara Luker

past two months for the Government. The Conservative brand is retoxifying at a faster pace with a ...

John Woodcock: Tories need to be the people's party

26 Apr 2012 | by John Woodcock

Miliband took an early decision to use every opportunity to brand the Tories as out of touch. He ...

John Shewell: Why good communication can be disruptive

19 Apr 2012 | by John Shewell

. Organisations have the opportunity to encourage big conversations and demonstrate they are a democratic brand ...

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