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. The science that goes into our brands is a competitive advantage. Lucozade, for example, is subject to more ... . Up to 20 in-house positions will be created for staff specialising in brand PR, particularly ... on internal engagement and another made up of brand specialists maximising GSK s sponsorship deals ...
Costa Coffee has appointed Paratus Communications to help differentiate its brand from high street...the brand. One of the ideas is believed to involve promoting cappuccino as the nation's favourite coffee. Costa Coffee PR manager Nevina Holland declined to reveal how the brand would differentiate itself ...
to work with consumers, brand-owners and retailers to connect consumers with food waste as an issue ...
The agency won the account for Nike's women's training and Nike Sportswear (lifestyle) lines after fighting off Cake and Surgery PR. The work is believed to be worth well into six figures. Raoul Shah, CEO of Exposure, said: 'Nike is a flagship brand and a fantastic challenge. For our fashion and lifestyle division ...
brands in the UK with immediate effect. The two-year campaign was handed out by government agency Bord Bia following a public tender. Eulogy will take on a number of Irish food brands to target the UK market. The brands are yet to be disclosed but are expected to be lesser-known food and drink brands ...
Campaign: Lift-Off Client: 42 Below PR team: LDR London Timescale: August-October 2008 Budget: £15,000 Trendy vodka brand 42 Below asked LDR London to run a consumer-facing campaign ... and evaluation: Popbitch sent three 42 Below branded emails to its database plugging the events and providing ...
tactics around its key snack brands....on its pet-care or wider food brands such as Uncle Ben's and Dolmio. Mars recently brought in Freud ...
Qibla Cola chief Mohammed Haider talks to Claire Murphy about ethics behind the brand...' competitor brand Qibla than by visiting the latter's offices. Languishing on a shabby high street in suburban ... international brand. In volume terms it may not be causing Coca-Cola or Pepsi any headaches yet, but the potential for the kind of alternative brand model that Qibla represents is great, and this is what ...
. The successful agency will be expected to 'proactively shift brand perceptions', according to a confidential ... ' for the consultancy will be 'to anchor KFC's brand proposition within a corporate reputation strategy'. KFC's new ...
PRWeek understands that Mars recently contacted six agencies inviting them to send in credentials. Mars is still putting together a brief and expects to draw up a shortlist by mid-June. The confectioner, whose brands include Snickers, Galaxy and Twix, hopes to have an agency in place by August. Grayling ...
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