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Sport: Yacht race sails into the mainstream

Oceans branded imagery and mentions throughout all coverage, and where possible, seeded strategic Velux ...

Sport: Lady jockeys put on the ultimate show

Campaign: Here Come The Girls Client: Jockey Club Racecourses/Carlisle Racecourse PR team: HRSM Timescale: June-August 2011 Budget: 5,000 Carlisle hosted a world-first racing event on 1 August, when all the races were restricted to female jockeys. It was branded the 'Edinburgh Woollen Mill ...

Consumer: Malibu puts some varnish on its image

Pernod Ricard UK hired Tea & Cake PR to help reawaken consumer media interest in rum brand Malibu....the Malibu brand and the Malibutique campaign To generate a PR campaign to get the brand front ... drops and samples from the other brand partners, GHD and Fake Bake, to media in London, Manchester ... with the target audience, as well as media, positioning the brand in line with the lifestyle choices ...

Reputation Survey: Olympic sponsors

it came to brand association within their markets. Unlike any other brand, more people associated Coca ... global brands and the Olympic Games. With nine out of ten consumers saying they would not buy a ... an impact. Olympic sponsorship is always a tough brief. The translation from big global brands sponsoring ...

Consumer: Young Driver Insurance

the product in its weekly newsletter to more than one million followers. RESULTS The brand sold 40 ...

Media: Absolute Radio gives riot victims a boost

The previous 500 winner called back to donate her prize to Farmiloe's father. The Capital One brand also ...

Consumer: Mercedes-Benz sets gamers racing

Car manufacturer Mercedes-Benz wanted to make its brand more relevant to a younger, more mainstream...,000 Objectives To sharpen the brand image, appealing to a younger, broader target audience To strengthen the brand image in the areas of sport and innovation To further push the brand ... brand. Using one of its former F1 drivers was a smart way to keep the story Mercedes-owned. The story ...

Food & Drink: Ryvita is revitalised by ice-cool approach

was launched alongside the campaign to enhance the brand's profile. Measurement and evaluation ...

Events: Prince the ideal advocate of home show

Street brand from ITV to create a replica of a Coronation Street home at the show. Celebrities from ...

Consumer: Gok Wan gives new look to Specsavers

exclusively for Specsavers nationwide To establish Specsavers as a fashionable brand with strong ... that other designer brands stocked by Specsavers achieved during the same period. SECOND OPINION ...

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