16 Feb 2012
| by John Owens
Oceans branded imagery and mentions throughout all coverage, and where possible, seeded strategic Velux ...
09 Feb 2012
| by John Owens
Campaign: Here Come The Girls Client: Jockey Club Racecourses/Carlisle Racecourse PR team: HRSM Timescale: June-August 2011 Budget: 5,000 Carlisle hosted a world-first racing event on 1 August, when all the races were restricted to female jockeys. It was branded the 'Edinburgh Woollen Mill ...
26 Jan 2012
| by John Owens
Pernod Ricard UK hired Tea & Cake PR to help reawaken consumer media interest in rum brand Malibu....the Malibu brand and the Malibutique campaign
To generate a PR campaign to get the brand front ...
drops and samples from the other brand partners, GHD and Fake Bake, to media in London, Manchester ...
with the target audience, as well as media, positioning the brand in line with the lifestyle choices ...
26 Jan 2012
| by John Owens
it came to brand association within their markets.
Unlike any other brand, more people associated Coca ...
global brands and the Olympic Games.
With nine out of ten consumers saying they would not buy a ...
an impact.
Olympic sponsorship is always a tough brief. The translation from big global brands sponsoring ...
19 Jan 2012
| by John Owens
the product in its weekly newsletter to more than one million followers.
RESULTS
The brand sold 40 ...
12 Jan 2012
| by John Owens
The previous 500 winner called back to donate her prize to Farmiloe's father. The Capital One brand also ...
12 Jan 2012
| by John Owens
Car manufacturer Mercedes-Benz wanted to make its brand more relevant to a younger, more mainstream...,000 Objectives
To sharpen the brand image, appealing to a younger, broader target audience
To strengthen the brand image in the areas of sport and innovation
To further push the brand ...
brand. Using one of its former F1 drivers was a smart way to keep the story Mercedes-owned. The story ...
15 Dec 2011
was launched alongside the campaign to enhance the brand's profile.
Measurement and evaluation ...
15 Dec 2011
Street brand from ITV to create a replica of a Coronation Street home at the show. Celebrities from ...
15 Dec 2011
exclusively for Specsavers nationwide
To establish Specsavers as a fashionable brand with strong ...
that other designer brands stocked by Specsavers achieved during the same period.
SECOND OPINION ...