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John Woodcock: Coalition needs to address basics

24 May 2012 | by John Woodcock

on imposing a brand of austerity that is demonstrably not working. That is certainly what has happened ...

John Woodcock: Tories need to be the people's party

26 Apr 2012 | by John Woodcock

Miliband took an early decision to use every opportunity to brand the Tories as out of touch. He ...

John Shewell: Why good communication can be disruptive

19 Apr 2012 | by John Shewell

. Organisations have the opportunity to encourage big conversations and demonstrate they are a democratic brand ...

Danny Rogers: Portland purchase signals industry upswing

19 Apr 2012 | by Danny Rogers

already large portfolio of global marcoms brands. This is an optimistic premium model that has so far ... -end consultancy brand, although its expansion has not always gone smoothly. FTI Consulting has also had mixed ...

Guest opinion: Malcolm Gooderham from the SXSW festival

15 Mar 2012

Three connected trends are emerging that will have an impact on brand reputations and comms. Plus ... impact on social and commercial trends. Second. 'Social' is beating 'search'. To date, one brand ... on which to end, so I should point out that the company that has successfully branded file sharing ...

Alec Mattinson: Media exodus is a double-edged sword

15 Mar 2012 | by Alec Mattinson

by an industry that has benefitted so much from the power of these media brands. The UK has become ...

George Eustice: Politics outshines business in a crisis

01 Mar 2012 | by George Eustice

it swiftly and competently. In contrast, many companies suffer from having too many brand managers ...

Ian Monk: The Sun shines on UK press industry

23 Feb 2012 | by Ian Monk

that individual and brand reputations can be grievously damaged by information obtained through criminal actions ...

Danny Rogers: Premier League has got social media-savvy

16 Feb 2012 | by Danny Rogers

that monitoring and analysing of, and responding to, social media conversations is resource-heavy. Brand Republic's well-attended Social Brands conference last week (feature, page 26) highlighted the battle comms ...

Danny Rogers: TripAdvisor needs to trade on trust

09 Feb 2012 | by Danny Rogers

In order to grow, brands require trust. The world's greatest brands are those trusted

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