Brands2Life has hired Fishburn Hedges' Guy Corbet to help drive its corporate and brand reputation...Corbet joins from Fishburn Hedges where he has worked for the past 18 years. He will sit on the board as a director with responsibility for helping develop the company s corporate and brand reputation capabilities. He will report to co-founders Sarah Scales and Giles Fraser. Fraser said: As we broaden our ...
compared with the same period a year earlier. Hamleys' concession store, which usually only sells own-brand ... 'Nex and Meccano, is very competitive, so for Lego's brand awareness this campaign was spot on. ...
More than a quarter of people aged over 55 are using social media to talk to big brands, according...media sites to speak to brands directly, stretched across all age groups. While half of 18- to 24-year-olds had gone online to ask a question, respond to, interact with, or complain about a brand, 27 ... with executives at brands such as PepsiCo, O2 and HSBC, found that 68 per cent of people have engaged with a brand ...
The once-leading social media site MySpace has held talks with agencies as it prepares for a brand...the brand has looked to reposition itself away from pure social media and towards a focus on entertainment ...
alternative sports lifestyle brands....brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ... -by-project basis by grouping brands together for briefs. It is thought this is the first time it has looked for an agency to work across its entire portfolio. In 2004, the brand hired Frank PR to handle media backlashes ...
Speedo has hired agency support in a bid to be seen as more than just a sports brand....Speedo has charged Iris PR with refocusing Speedo as a lifestyle choice and moving the brand from the back pages to the front. The appointment sees the swimming brand part with five-year incumbent ... , acknowledged that the brand would be high profile during London 2012 through its sponsorship of British ...
Shampoo brand Vosene has called in Focus PR for a consumer brief as it looks to revamp its image...manager Helen Maddin, added: It s a big move for the brand and their biggest innovation in 15 years, so ... and this is about diversification of what is heritage brand and taking it forward, giving it a more modern look ...
The company, which is predominantly an IBM reseller and counts TNT and property services group Connaught among its clients, wants to build its brand in the tech sector and to offer new services ... trade media coverage to help boost brand awareness, while helping the company build its corporate ...
Tetley has appointed Emanate as it seeks to differentiate the brand over the coming year....was run by Tetley brand manager Paulina G rska, and Tetley marketing manager Amy Holdsworth. Talking ...
Outdoor performance brand Musto has appointed Frank PR as its brand ambassadors prepare...in the lead-up to the 2012 Olympics and beyond. Musto s brand ambassadors compete across sailing, shooting ... brand profiling and leveraging Musto s associated sports ambassadors. Simon Busby, brand director ... collections but also develop overarching campaigns across the brand, its specialist performance areas ...
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