Sport: Yacht race sails into the mainstream
16 Feb 2012 | by John Owens
Oceans branded imagery and mentions throughout all coverage, and where possible, seeded strategic Velux ...
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'Silver socialisers' embracing social media to engage with brands
17 May 2012 | by Hannah Crown
More than a quarter of people aged over 55 are using social media to talk to big brands, according...media sites to speak to brands directly, stretched across all age groups. While half of 18- to 24-year-olds had gone online to ask a question, respond to, interact with, or complain about a brand, 27 ... with executives at brands such as PepsiCo, O2 and HSBC, found that 68 per cent of people have engaged with a brand ...
Consumer: Young Driver Insurance
19 Jan 2012 | by John Owens
the product in its weekly newsletter to more than one million followers. RESULTS The brand sold 40 ...
Media: Absolute Radio gives riot victims a boost
12 Jan 2012 | by John Owens
The previous 500 winner called back to donate her prize to Farmiloe's father. The Capital One brand also ...
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