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Oli Wheeler leaves Freuds for Viagogo global comms role

24 May 2012 | by Danny Rogers

. His main accounts were PepsiCo, Yum Brands and Birds Eye. Wheeler is also known as an expert in crisis ...

Expedia hires Fleishman-Hillard after European consolidation review

24 May 2012 | by Sara Luker

-Hillard in London, said: There's a huge, renewed momentum behind them as a brand and in terms of innovation. We ...

Food & Drink: Take your hat off to Benito's tweet deal

24 May 2012 | by John Owens

Mexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up...restaurants in London - Covent Garden, Goodge Street and Oxford Circus. Unity identified the brand's target ... new names there is always a danger of the main client brand being overshadowed. Money saved from ...

Entertainment: Lappset happy with angry approach

24 May 2012 | by John Owens

Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...

The Football Association of Wales calls in Freshwater

23 May 2012 | by John Owens

a branded mobile unit to schools, high-profile events and Wales international home matches. The unit ...

Citigate wins data recovery firm Kroll Ontrack account

23 May 2012 | by Alec Mattinson

, will lead the account. Kaitlin Shinkle, senior manager, worldwide brand comms at Kroll Ontrack ...

Futura Foods calls in Brazil PR to promote Greek cheeses

22 May 2012 | by Sara Luker

Brazil PR will handle the UK PR, social media and launch activities of the brand, which features feta and halloumi, as well as lesser-known varieties such as Graviera and Saganaki. Brazil s role ... untapped market, and we have created a completely integrated campaign that will bring this new brand to UK ...

Fishburn Hedges' Guy Corbet to head up Brands2Life's corporate offering

21 May 2012 | by Sara Luker

Brands2Life has hired Fishburn Hedges' Guy Corbet to help drive its corporate and brand reputation...Corbet joins from Fishburn Hedges where he has worked for the past 18 years. He will sit on the board as a director with responsibility for helping develop the company s corporate and brand reputation capabilities. He will report to co-founders Sarah Scales and Giles Fraser. Fraser said: As we broaden our ...

Casio hires Exposure for consumer drive

21 May 2012 | by Sara Luker

for the 2012 and 2013 Formula 1 season by branding its Edifice watches with the Red Bull logo and colours. ...

Taxi app Hailo calls in Surname & Surname for consumer drive

18 May 2012 | by Sara Luker

The app firm has hired Surname Surname, the consumer brand agency offshoot of Blue Rubicon, to handle its consumer PR. Hailo was founded by three London black cab drivers and is backed by Accel ... competition from brands such as www.kabbee.com, Get Taxi and Ubi, which are all looking to make inroads ...

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