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Evaluation: How PR could learn to improve its aim

19 Aug 2005

brand profile but to drive the sales process, too.' But applying DM techniques to PR needs ... Brands2Life director Chris Cartwright. Increasingly though, the two are working together. When ISP Bulldog launched its broadband service, the DM analysis was also applied to the PR. Brands2Life mixed ...

CAMPAIGNS: Service Launch - Eulogy drive for register of deceased

08 Jun 2001 | by TARA STEVENS

, while their clients suffered the backlash of damaged customer relations and brand reputation because ...

EDITORIAL: Time for consumer relations review

10 Nov 2000

background working with consumer brands. Karen Moyse now intends to create a consumer-facing ethic among her ...

Persil account win for Cairns and Associates

22 Sep 2000

of record for Persil's two major brands Persil Non Bio and Persil Performance, with effect from 1 ... Brothers brand this year, including a summer football campaign for Persil Performance. Lever ...

BORDER LINES: HONG KONG - Hoffman grabs global think3 PR

09 Jul 1999 | by MAGGIE BROWN

includes direct marketing, customer activities, product launches and brand building programmes...markets. The brief includes direct marketing, customer activities, product launches and brand building ...

Agency Management: Integrated marketing confronts pic’n’mix - Saatchi and Saatchi Rowland, an integrated PR, advertising and direct marketing group, has been launched to provide clients with the option of a complete marketing service under

04 Jun 1999 | by LEXIE GODDARD

president and CEO Mark Weiss is heading the Saatchi and Saatchi Rowland brand alongside his role ... . The new brand will have offices in Paris, Brussels, Geneva and Rochester, New York, but not in London ... for the beauty brand Olay and the European Space Agency. Rowland CEO Beverley Kaye believes ...

Ogilvy chooses MacLaurin for positive publicity push

07 May 1999 | by JULIETTE GARSIDE

challenging brief to emphasise the entrepreneurial and pioneering success of the Ogilvy and Mather brand ...

Editorial: Lead role for PR in play for BBC fees

18 Sep 1998 | by BELINDA LAWSON

, if it is to maximise the potential of its licence fee operation, managing its corporate brand and, crucially, its ...

FOCUS: MARKETING COMMUNICATIONS - When the time is right to integrate - As companies demand more sophistication and value for money from their marketing strategies, PR consultancies have discovered the benefits of diversification

15 May 1998 | by MARY COWLETT

, Mark Pinsent who says: The strength of our brand is that we are a large PR agency focused ... be muddying the waters, he says. CASE STUDY: A UNIFIED BRAND DESPITE VIRGIN S VARIETIES ... with the Virgin brand in their title. These extend from air travel and hotels to financial and wedding ...

Great Universal places PR order with Finsbury

19 Sep 1997 | by IAN DARBY

understood. It is also not widely known that the company owns up-market brand Burberrys. Mail order now ...

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