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Splendid retains £1m Smirnoff account

24 May 2012 | by Hannah Crown

awarded a global brief. Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems from an agency review led by the New York office for the vodka brand s global PR and earned media ... 's offices in New York and Sydney. Simon Breckon, Western Europe brand director for Vodka, said: 'With a ...

Oli Wheeler leaves Freuds for Viagogo global comms role

24 May 2012 | by Danny Rogers

. His main accounts were PepsiCo, Yum Brands and Birds Eye. Wheeler is also known as an expert in crisis ...

Expedia hires Fleishman-Hillard after European consolidation review

24 May 2012 | by Sara Luker

-Hillard in London, said: There's a huge, renewed momentum behind them as a brand and in terms of innovation. We ...

Food & Drink: Take your hat off to Benito's tweet deal

24 May 2012 | by John Owens

Mexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up...restaurants in London - Covent Garden, Goodge Street and Oxford Circus. Unity identified the brand's target ... new names there is always a danger of the main client brand being overshadowed. Money saved from ...

Entertainment: Lappset happy with angry approach

24 May 2012 | by John Owens

Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...

John Woodcock: Coalition needs to address basics

24 May 2012 | by John Woodcock

on imposing a brand of austerity that is demonstrably not working. That is certainly what has happened ...

Top 50 Digital Consultancies

24 May 2012 | by John Owens

sectors: 'Consumer brands have led the way in social media, but there's been a lot of catching up ... to increase their understanding of the point at which the consumer will be engaging with a brand. People will generally not be sat in front of a PC screen engaging with your brand - it will be in the palm ...

Robin Grant: A man on a digital mission

24 May 2012 | by Sara Luker

very limited window to build our brand,' he explains. 'We know people thought we wouldn't survive ... author, describing it as being 'the end of the food chain'. 'I wanted to be advising brands on what ...

A right mayoral job ahead

24 May 2012 | by Jonny Popper, London Communications Agency

delivered on some serious policy agendas to really cement 'Brand Boris'. Jonny Popper is managing ...

McLaren Automotive brings in Nissan's Wayne Bruce

23 May 2012 | by John Owens

Wayne Bruce joins the company as head of PR following time spent at Nissan s luxury brand, Infiniti. The role was formerly held by Mark Harrison, who recently took the post of regional director for McLaren Automotive Middle East and Africa. Bruce will report to McLaren Automotive s sales ...

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