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Easy Living relaunches with news-driven agenda

02 Feb 2012 | by Kate Magee

of the brand's first fully functioning website....and video footage feature heavily, while the brand also has its own Twitter account and Facebook page ...

News Corporation comms chief Matthew Anderson to step down

27 Jan 2012 | by Alec Mattinson

director, comms and brand marketing. He began his association with Rupert Murdoch s media empire working ...

Opinion: From Our Readers - PR agencies must learn from ad shops

08 May 2009

. They get there by solid strategic thinking and a deep appreciation of how the client's brand should ...

The Week in Technology

03 Apr 2009

players to the game and increase advertising from major brands. Part of the funds raised through ... Yahoo, Virgin Mobile and Sony among its 400 customers worldwide. The brief is to promote Talend's brand ...

Media: Men's magazines: How to get this man's attention

03 Apr 2009

. They will enjoy themselves more and, most importantly, they will talk about the brand or client afterwards. SEND THE RIGHT FREEBIES If you work with fashion or sports brands, find out journalists' and editors' sizes ... , and send samples to get people talking even if your brand or client doesn't have much new to say.' Send ...

The Week: Stop press

27 Mar 2009

Home Retail Group has consolidated comms for its two brands, Argos and Homebase, and handed the account to Iris PR. It has stopped using Sputnik Communications and Yellowdoor. Salt PR has been hired to help launch the first non-partisan campaign to spur EU citizens to take part in the forthcoming ...

Do not misjudge the power of The People

27 Mar 2009 | by Matt Cartmell

-minute opportunities,' she says. 'They always deliver when it comes to branded images and copy mentions.' Jessica ... have dramatically increased our marketing spend and have built partnerships with brands including ...

Navman signs Brands2Life

13 Mar 2009 | by Chloe Markowicz

Leading satellite navigation system Navman is set to hand a major retainer to Brands2Life . The company has lined up Brands2Life to replace Harvard on the account, understood to be worth around 75,000 per year in fees. It follows a three-way shoot-out between Brands2Life , Harvard and Text100 ...

Media: Hit or Miss - BBC responds to media furore over University Challenge

06 Mar 2009

It was all going so well. The BBC's University Challenge secured a flurry of positive coverage focused on Gail Trimble, the captain of the series-winning Corpus Christi team who was branded 'the human Google'. But then the BBC had to disqualify the team after discovering one of the members was not a ...

The Week in Technology

06 Mar 2009

globally. It will also work on social media strategy and UK PR campaigns. Basware helps global brands ...

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