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Cadbury picks Red Consultancy for gorilla sequel

15 Feb 2008 | by David Quainton

-to-consumer work and a media engagement programme. The account will be led by Red's head of consumer brands Ed Staples, reporting to Cadbury senior brand manager Emily Richards. 'People have seen the gorilla ad ...

Phones4u plans consumer hire

16 Sep 2005

residential phone brand Homecall. ...

Consumer PR: Targeting the next generation

02 Jul 2004

on its Wall's ice cream brand. 'We've been sitting down with all sorts of bodies, including NGOs ... , as celebrity endorsement is seen as an important factor in attracting children to brands. But rather than ... can march ahead of advertising. BRAND: Kraft, Dairylea Lunchables, Director of corporate affairs ...

Campaign: Pepsi highlights music and soccer stars - Media Relations

02 Apr 2004 | by Adam Hill

Soft drinks brand Pepsi recruited a teamsheet of international A-listers to appear in two big ... relations strategy by Britvic and Pepsico, which co-market the brand in the UK. Although Pepsi had been ... it an ongoing presence for the first time. Objectives To drive affinity for the brand with Pepsi's core ...

WPP to pull out of Burma after firm is targeted for link

21 Aug 2003 | by Peter Simpson

." If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum ...

Analysis: Haines sees PR benefits in 'Big Tent'

13 Dec 2002 | by Adam Hill

that there are different specialisms in PR,' he continues. 'Some are brand-specific but there are many areas where we rely on our (PR) partners.' Although he gives two highly brand-specific examples - car and vodka ...

Ad baron Page is mooted to secure Cordiant Comms

13 Sep 2002

GGC - is one of several brands owned by Cordiant. 'I don't think Cordiant works in a cohesive way ...

INTERNATIONAL: Coke forces Pepsi off Ogilvy's books

06 Sep 2002 | by SANGEETA MULCHAND

realignment of advertising for Coke brands Sprite and Fanta to the Ogilvy group earlier this year....brands. Meanwhile, Ogilvy PR has not yet been appointed to work on the Fanta or Sprite brands alongside ... of PR firms that we work with on a variety of brands and activities. 'It would be premature for us ...

Cordiant denies PR arm sell-off

05 Sep 2002 | by Staff,

LONDON - Cordiant Communications has ruled out selling its leading City PR brand FD International...an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...

ANALYSIS: Chime's Bell keeps stoking the fires

16 Aug 2002 | by Adam Hill

to be on the table during 2001, although all were abandoned. 'We have good people, with good brands, doing good ... , there are worries about the performance of its existing finance brands. Bell says: 'We are keen on it (College ...

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