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Easy Living relaunches with news-driven agenda

02 Feb 2012 | by Kate Magee

of the brand's first fully functioning website....and video footage feature heavily, while the brand also has its own Twitter account and Facebook page ...

Wikipedia: Friend or foe?

02 Feb 2012 | by Kate Magee

for nearly every company, brand, product, personality, captain of industry, etc. This shoulders Wikipedia ...

Rahul Kadavakolu, Wipro: Data is the core commodity

17 Jan 2012 | by Rahul Kadavakolu, Wipro

business better. Rahul Kadavakolu is head of international field marketing global branding at Wipro ... 's ninth most valuable brand, according to the annual Economic Times survey. The company's chairman Azim ...

Cutting-edge thinking

17 Jan 2012

that drive it. The index reveals the strongest brands and why they are strong, and TLG advises what weaker brands should do to build their reputation. TLG is pioneering a new approach to corporate reputation ... trusted' brand. Jonathan Walsh, chair of TLGinsights jonathan.walsh@tlg-ltd.com ...

Malcolm Gooderham, TLG: Aspire to be a change-maker

17 Jan 2012 | by Malcolm Gooderham, TLG

as Plan A, which helped place this once frumpy brand at the heart of the ethical consumer zeitgeist ... , such as trust. Thought Leadership can also help a brand transcend national geographies, a phenomenon that TLG ... in the banking and FMCG sectors. Second, being a 'challenger brand' does not equate with being a Thought ...

Focus, Corporate Reputation: It's the Thought that counts

17 Jan 2012 | by Jonathan Walsh, TLG

, will make a positive impact on the brand. Our index this year celebrates its fifth birthday. We ... , to rate corporate brands according to their success as a Thought Leader. The results not only produce a rolling index of brand leaders, they provide important insights about how to build corporate reputation ...

Luke Johnson, Risk Capital Partners: Innovate to accumulate

17 Jan 2012 | by Luke Johnson, Risk Capital Partners

of their brands, otherwise they run the risk of their investment being overlooked by the market and customers ... 's heavier marketing spend and celebrity endorsements have meant its brand, and not Honda's, has become ...

Dominic Schofield, Korn/Ferry International: The traits of a good leader

17 Jan 2012 | by Dominic Schofield, Korn/Ferry International

, regulation and risk to a company and brand reputation. Corporate history is marked by powerful examples ... organisations stop behaving like Thought Leaders, their brand reputation and market leadership is in jeopardy. A ...

James Close, Ernst & Young: Refresh the green agenda

17 Jan 2012 | by James Close, Ernst & Young

deliver increased operating efficiencies, enhanced brand perception and improved investor perception ...

Ravi Mattu, Financial Times: Putting the customer first

17 Jan 2012 | by Ravi Mattu, Financial Times

admirable but inspiring. Few companies have been able to define such a brilliant brand proposition ...

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