Medicom Group has launched a separate design and branding consultancy called Medibrand..., formerly worked at brand comms outfit Core-Create in London. They have already started work at Medicom ... branding within medical comms briefs.' He added that Medibrand and Medicom would share clients. The two ...
Fresh and innovative PR campaigns are proving that there's still life in old brands, as Helen...Yesterday's tired or forgotten brands are fast becoming today's cool must-haves. Manufacturers ... their way back on to toyshop shelves, while My Little Pony is also tipped for a return. Even brands ... the brand firmly attached to the past. 'We were careful not to play on it too much and make it an ironic ...
Government proposals encouraging universities to develop their own brand as part...to strengthen UK universities’ selling positions through branding were not being endorsed by academics. The survey found that reluctance to develop a university brand was particularly strong at red ... to talk about reputation rather than branding. ‘If you are being asked to make your university distinct ...
Drinks giant Diageo is using start-up agency Van Communications to work across its biggest brands...de Leon late last year, has been retained to handle ad hoc work to promote brands such as Baileys ... brands. Van will be expected to generate consumer coverage beyond that achieved by Diageo's current agencies. Van is also charged with raising the profile of Diageo's major brands through surveys about ...
The ImagePower Green Brands survey found 65 per cent of respondents were more concerned about the economy than the environment. Despite this, 80 per cent planned to spend as much or more on green products ... 's and Asda were all well regarded, although The Body Shop was voted the greenest brand overall. Roughly 1 ...
but is losing market share to rivals such as Nokia and Ericsson, which are building brands through heavy ... global brand. The appointed agencies will be expected to communicate this branding ...
it happens, managing the media's reception of the new brand is often one of the most challenging corporate ... coverage, even lower-profile brands have not escaped. Aviva head of group media relations Ian Frater ... -win situation as you do not achieve acceptance of the name overnight. It does take time to build up the brand ...
-based Observer AB, whose Observer Media Intelligence brand operates in nine European countries and is Europe ... of the brand recognition that had built up in this over the years. BMB Reputation Managers was appointed ...
Bluebird, Terence Conran s latest venture, has been called a gastrodrome or collection of food-related activities . It comprises a restaurant, cafe, food and wine store, chef shop, flower shop, outdoor fruit and veg market and private dining club - all under one roof. Bluebird has been heralded as...
Makers of prescription drugs are increasingly adopting methods of consumer branding. Rob Gray..., there is nothing to stop them from making sure their brand is easily recognised. Consumer branding and mainstream ... are, for the most part, being used to build the strength of ethical brands among the prescribing community. This is particularly true when a drug is first licensed or when branded product comes off patent ...
Haymarket Business Media © 1957 – 2012 | Terms & Conditions | Contact us
to remove filters