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Lauren Branston, Coca-Cola: How to connect for good

Private companies can legitimately work with public bodies to tackle society's challenges....that should be welcomed as part of the solution. Lauren Branston is director, public affairs ... It is no secret that the public sector is increasingly looking to the private sector to help ... and the economic downturn, this trend began long before the cuts began to bite. The reason? The public sector ...

Clare Harbord, Heathrow Airport: Making the case

Consistent and integrated comms is playing a crucial role in restoring public pride in Heathrow....asset we have at Heathrow. Clare Harbord is corporate affairs director at Heathrow MY MANIFESTO FOR HEATHROW'S VALUE To value what we have at Heathrow, the public, policy makers ...

Jessica Ennis: me and the media

Ennis talks to PRWeek about her attitude to pushy journalists, her public image and her love...out of the public eye and value my privacy. Are digital media - such as Twitter, on which you ...

Gordon Tempest-Hay, Blue Rubicon: It's time to dissolve the agency fiefdoms

side for PR to sit in the comms department. Public affairs is in the government and/or legal affairs ... In some respects, the fact that there is still a need for a publication on the power of integrated comms is a sad affair. No consumer puts themselves in a silo designed to receive channel-specific comms ...

Catherine May, Centrica: We need reasons to believe

Desdemona and Cassio are having an affair. Within minutes the rumours are an accepted fact in the minds ... brought. Businesses with great comms and corporate affairs teams are working on these challenges today ... the general public. Which organisation has turned around its reputation in the past year? The London ...

Reputation management history lessons

of corporate affairs, Centrica Daniel Defoe would have been a fantastic reputation manager. He was an original thinker who understood both how to manage government and how to engage the general public. ...

Charlie O'Rourke, AIMediaComms: The value of reputation.

at number one). It is not only his golf game that has failed to recover since his extramarital affairs came ... . The affair also led to the closure of the 168- year-old News of the World and forced the company to abandon ... reputation can help in other ways. In March, the Reputation Institute found 50 per cent of the public would ...

Scott Brownlee, Toyota: How to weather the storm

and sharing that social spaces offer. Scott Brownlee is general manager, press and public affairs ... , or the journalists' research questionable, we had to consider a bigger question: how could we protect our public ... , to reassure the public and to back up the co-ordinated key messages that I and my colleagues in senior ...

Michelle Mitchell, Age UK: All the tools in the armoury

, policy analysis, message development and testing, public affairs, campaigns, PR and social media all play ... . Campaigners and partners talked to their MPs, and more than 300 members of the public submitted their stories ... retirement age one of our key election calls. Candidates met about 3,000 activists at more than 60 public ...

Matt Tee, Cabinet Office (formerly): Blueprint for the future

daily newspapers, a couple of rolling news channels and a few other news or current affairs programmes ... spark worked out that this web thing meant we could speak to the public. Directly. With no journalists ... prototype. The approach is revolutionary, as is the idea of making an alpha version public, but crucially ...

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