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Man Bites Dog

expenses paid staff European weekender. (past destinations include Dubrovnik, Lisbon, Barcelona ...

Life after AVEs - The value debate rumbles on

in during the second European Summit on Measurement in Barcelona. This June, a similar group of more than ... says: 'I have heard some say that the agenda in Lisbon was not as powerful as Barcelona. It shouldn ... about figuring out how to apply the Barcelona principles.' There are ways to measure the success ...

Year in review: 2010 A year in comms

- EasyJet, for cancelling a flight to Barcelona full of hacks, bloggers and PROs heading to Mobile World ...

AMEC to announce results of AVEs and social media measurement review at upcoming conference

The international body pledged to find a replacement for AVEs within six months of the European Summit on Measurement conference, which was held in Barcelona earlier this year. Two taskforces were set up following the conference to probe two key issues: 'AVEs are not the value of public relations ...

Editor's Desk: James Bandy, MATCH!

-offs with players to more in depth features like how you can make it in football, to why Barcelona are so good. We ...

First global standard of proving value of PR created at European Summit on Measurement

The 'Barcelona Declaration of Research Principles', the first global standard of PR measurement

Global standard for proving PR's value to be created at key Barcelona summit next week

The leaders of five global professional measurement and evaluation bodies will join together for the first time at the high-profile meeting in Barcelona to create the Barcelona Declaration of Research ... Barcelona with a set of standards for which every organisation should expect to be accountable and show ...

England Hockey Board hires ex-Telegraph sports editor David Welch for PR drive

The agency, headed up by former Daily Telegraph sports editor David Welch, will work with the Great Britain hockey squads in the run-up to the Games. Welch previously worked on the Daily Telegraph's coverage of the Olympics from Barcelona 1992 to Athens 2004. DWM will work with the EHB to uncover ...

Mobile comms: The way forward - When PR goes mobile

The Mobile World Congress, the most important event in the mobile business calendar, is well-known for breaking new ground in technological terms. Last month's event in Barcelona, attended by nearly 50,000 delegates from across the globe, was no different. In his keynote, Google CEO Eric Schmidt exhorted ...

Profile: Christian Cull, comms director, TUI

taking an early morning jog along the Barcelona seafront. Impressively, he later hosted a big lunch event ...

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