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Shine Communications becomes the latest agency to scrap AVEs

18 Aug 2011 | by Nikki Wicks

and online. PR professionals met at an AMEC conference in Barcelona more than a year ago to agree ...

Ogilvy Australia ditches AVEs

29 Jul 2011 | by Sara Luker

long'. More than a year ago PR professionals met at an AMEC conference in Barcelona to agree ...

Ogilvy PR Worldwide to ditch AVEs and roll out global measurement standards

27 Jul 2011 | by Sara Luker

long . More than a year ago PR professionals met at an AMEC conference in Barcelona to agree ...

AMEC to announce results of AVEs and social media measurement review at upcoming conference

16 Nov 2010 | by Peter Hay

The international body pledged to find a replacement for AVEs within six months of the European Summit on Measurement conference, which was held in Barcelona earlier this year. Two taskforces were set up following the conference to probe two key issues: 'AVEs are not the value of public relations ...

Editor's Desk: James Bandy, MATCH!

05 Oct 2010 | by Kate Magee

-offs with players to more in depth features like how you can make it in football, to why Barcelona are so good. We ...

AMEC pledges to replace AVE with new measurement tool in six months

19 Aug 2010 | by Cathy Wallace

Summit on Measurement in Barcelona in June, seven key principles of measurement were agreed. ...

Worldwide Retail Store hunts agency to promote National Geographic shops

04 Aug 2010 | by Matt Cartmell

Barcelona-based Worldwide Retail Store has already opened National Geographic branded stores in London, Singapore, Malaga and Kuala Lumpur and is looking to develop more in 2010 across Spain. Worldwide Retail Store an exclusive retail license for National Geographic stores in more than 80 countries ...

Global Newsmaker: Darrell McLennan-Fordyce

26 Jul 2010

Europe Live in Milan, London, Paris and Barcelona in October this year through to NBA Skills Challenge ...

Charter sets 'global standard' for calculating value of PR at European Measurement Summit

24 Jun 2010 | by Kate Magee and Gemma O'Reilly

The new charter of principles reflects the growing unease among many PR agency chiefs about the Advertising Value Equivalent (AVE) system that is still commonly used to calculate the value of PR activity. The seven key principles, named the Barcelona Declaration of Research Principles, were created last week ...

First global standard of proving value of PR created at European Summit on Measurement

18 Jun 2010 | by Kate Magee in Barcelona

The 'Barcelona Declaration of Research Principles', the first global standard of PR measurement

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