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Measurement: What next for measurement?

18 Aug 2010 | by Kate Magee

The seven key principles agreed at Barcelona's European Summit on Measurement are set to consign...European Summit on Measurement in Barcelona. The leaders of five global professional measurement ... . The COI's PR and client director Oliver Hickson, who attended the Barcelona conference, says this measure ... ,' he says. Hickson believes the most pleasing thing to have emerged from the Barcelona principles ...